Are you looking for a way to maximize your spend on Facebook advertising? AdParlor might be just what you’re looking for. Its newly launched social advertising platform provides robust reports and just oh so many metrics to help inform your efforts. And not only does it hold the coveted Strategic Preferred Marketing Developer status with Facebook — it’s a preferred partner on Twitter, too. Cross-platform analytics, here you come!
Return On Investment
A Facebook Strategic Preferred Marketing Developer took a giant step forward in tying search-engine ads and targeted audiences on Facebook together, as Kenshoo announced the beta release of its Intent-Driven Audiences solution.
How important is engagement with Facebook pages when it comes to return on investment from advertising on the social network? Not very, according to a new report by social marketing solutions provider SocialCode.
Marketing cloud technology provider Unified extended its reach into measurement with its acquisition of social media measurement platform awe.sm, and the former will integrate the latter’s technology into its Social Operating Platform.
Marketing cloud technology provider Unified and social rich-media advertising provider Moontoast will announce at the Digiday Brand Summit Monday in Nashville, Tenn., that the Moontoast Social Rich Media Ad Platform has been integrated with Unified’s Social Operating Platform.
As social media solidifies itself as a standard channel, marketers are increasingly expected to prove return on investment. For instance, whether the consumer purchase funnel for your product or service is linear or calls for a more complex conversion path, your chief financial officer is probably looking to you to show the impact your Facebook activity is having on sales.
How did natural diet company Beyond Diet fatten up after a Facebook advertising campaign focused on third-party partner categories data? Online advertising agency Quality Score and Adquant, a Facebook Preferred Marketing Developer, offered details on the successful effort.
Facebook Mobile Measurement Partner AppsFlyer announced the closing of a $7.1 million financing round from Pitango Venture Capital and current investor Magma Venture Partners.