As social media solidifies itself as a standard channel, marketers are increasingly expected to prove return on investment. For instance, whether the consumer purchase funnel for your product or service is linear or calls for a more complex conversion path, your chief financial officer is probably looking to you to show the impact your Facebook activity is having on sales.
Return On Investment
How did natural diet company Beyond Diet fatten up after a Facebook advertising campaign focused on third-party partner categories data? Online advertising agency Quality Score and Adquant, a Facebook Preferred Marketing Developer, offered details on the successful effort.
Facebook Mobile Measurement Partner AppsFlyer announced the closing of a $7.1 million financing round from Pitango Venture Capital and current investor Magma Venture Partners.
How A Brick-And-Mortar Brand On Facebook Got 1,362 Clicks, 862 Leads, 2,000+ Likes From Scratch In 11 Days
A brick-and-mortar client wanted to have a buzzing business page with a couple of thousand likes so that it could build authority, add value, showcase its services, build relationships, and build a database with the intention of increasing its return on investment.
In our own version of A Look Back on Facebook, we had the opportunity to sit down with Franco Puetz around this time last year. He shared his take on social strategy and how he handles his campaigns. Let’s look at how his predictions did, and how strategies have evolved.
If you’re advertising your brand on Facebook, you’ve likely seen this recent video (below) from Derek Muller on Facebook fraud. If you haven’t watched yet, brace yourself for the number of Facebook advertising likes that are fake, and the damage those fake fans cause to your social reach and return on investment. To beat the threat of fake likes, you’ll need to focus on engagement, a strong core fan base, and contextual ads that draw the genuine fans needed for ROI.
Consumer-management-suite provider Gigya recently released a way for its clients to aggregate data from its products including Social Login, Registration-as-a-Service, Gamification, and Social Plugins and gain information about the identities and on-site behaviors of their user bases: Consumer Insights.
Ad revenue accounted for $2.34 billion of Facebook’s fourth-quarter-2013 revenue total of $2.59 billion, so it’s no surprise that the social network’s advertising results and initiatives were the topic of the lion’s share of discussion during its earnings call Wednesday.
The cost per thousand impressions (CPMs) for more than 100 retail advertisers and partners on the Nanigans Ad Engine platform increased by 2.9 times in the fourth quarter of 2013 when compared with the year-ago period, while cost per click rose 35 percent year-over-year, and revenue per click shot up 83 percent, according to the latest figures from Nanigans.