Facebook is sharpening the precision of the targeting options available for its mobile application ads, allowing developers to target specific devices, rather than simply operating systems and versions.
Return On Investment
Last week, Facebook announced that it is testing a new buy button feature, enabling businesses to sell products directly on the social network. The button — available on desktop and mobile ads and page posts — is currently limited to a few small and midsized businesses in the U.S.
Since launching in 2011, DAU-UP has helped developers including Playtika, Social Point, and Plarium promote their games via its access to Facebook’s application-programming interface. On Thursday, after six months of beta-testing, the company will launch its Mobile Gamer Acquisition Solution.
Are you looking for a way to maximize your spend on Facebook advertising? AdParlor might be just what you’re looking for. Its newly launched social advertising platform provides robust reports and just oh so many metrics to help inform your efforts. And not only does it hold the coveted Strategic Preferred Marketing Developer status with Facebook — it’s a preferred partner on Twitter, too. Cross-platform analytics, here you come!
A Facebook Strategic Preferred Marketing Developer took a giant step forward in tying search-engine ads and targeted audiences on Facebook together, as Kenshoo announced the beta release of its Intent-Driven Audiences solution.
How important is engagement with Facebook pages when it comes to return on investment from advertising on the social network? Not very, according to a new report by social marketing solutions provider SocialCode.
Marketing cloud technology provider Unified extended its reach into measurement with its acquisition of social media measurement platform awe.sm, and the former will integrate the latter’s technology into its Social Operating Platform.
Marketing cloud technology provider Unified and social rich-media advertising provider Moontoast will announce at the Digiday Brand Summit Monday in Nashville, Tenn., that the Moontoast Social Rich Media Ad Platform has been integrated with Unified’s Social Operating Platform.