Just days after aligning with social marketing solutions provider SocialCode, social ad platform Moontoast announced that it will team up with global social marketing platform Kenshoo Social to enable brands to incorporate rich social media into their campaigns on the mobile and desktop versions of Facebook’s News Feed.
Return On Investment
Facebook marketing has changed, as more brands now want to be able to track sales motivated by ads on the social network. Compass Labs, a Facebook Preferred Marketing Developer in ads and insights, launched its conversion tracking and measurement solution Wednesday, allowing companies to see just how successful their campaigns are, based on impressions and clicks, all the way through the conversion funnel.
Ever since the company went public nearly one year ago, Facebook has been trying to prove to advertisers that it can provide real-world value. Brad Smallwood, Facebook’s head of measurement and insights, told attendees of the Advertising Research Foundation’s Re:think conference in New York that among 22 recent Facebook campaigns, with data from 70 million consumers, Facebook increased return on investment by 22 percent.
When Facebook introduced its revamped News Feed last week, opinions began to form almost immediately on how it would affect both brands and users on the social network. Jordan Enright-Schulz, a product marketing manager for Adobe Social, offered her take on the new News Feed’s implications for social marketers in a post on the Adobe Digital Marketing Blog.
Social marketing solutions provider SocialCode announced Tuesday that its self-serve platform is now out of client beta and available for use by all Fortune 500 marketers.
Social marketing solutions provider SocialCode announced the release Tuesday of Message Optics, an extension of its proprietary analytics platform that helps page administrators monitor their brands’ Facebook pages down to the level of the performances of individual posts.
Facebook Preferred Marketing Developer and social technology company Ampush shared the details of a successful advertising campaign on the social network for deal-of-the-day website LivingSocial, in which it focused on domain sponsored stories and custom audiences.