Although Facebook’s overall revenue took a hit from the fourth quarter of the 2012 fiscal year, the company earned $1.25 billion in ad revenue in the first quarter of 2013 — 30 percent of which came from mobile ads. Total revenue hit $1.46 billion, a 38 percent increase from the first quarter of 2012.
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Facebook received some lukewarm news on Wall Street courtesy of analyst Jason Helfstein of Oppenheimer & Co., who reiterated an “outperform” rating on the social network’s stock and lowered his target price to $32 per share from $33.
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Wall Street continues to weigh in on Facebook, but Cowen & Co. Analyst John Blackledge was not as optimistic about the social network as his counterpart at J.P. Morgan, Doug Anmuth, assigning the company a neutral rating.
A common theme during Facebook’s third-quarter earnings call Tuesday was the fact that many of the social network’s monetization efforts launched in the past few months, and evaluating their progress as of Sept. 30 was too soon in most cases.
At one point during Facebook’s third-quarter earnings conference call, Chief Financial Officer David Ebersman mentioned that Europe has been a challenge for the social network. Based on the financial results released by the company Tuesday, Ebersman’s comment was an understatement.
Facebook posted a net loss of $372 million in the third quarter of 2012 using generally accepted accounting principles, or $59 million following the GAAP income tax provision for the third quarter of $431 million, compared with net income of $227 million in the third quarter of 2011, on revenue of $1.26 billion, which was up 32 percent from $954 million in the year-ago period.
Facebook’s most valuable property is also the thing it can’t afford to sell: personal information. As Chief Operating Officer Sheryl Sandberg spoke about advertising and revenue at the IAB MIXX event Tuesday, The Wall Street Journal went deeper into the internal struggle between the value of Facebook’s treasure trove of users’ information and its promise to protect it.
Another analyst lowered his price target for Facebook shares Friday, as Anthony DiClemente of Barclays Capital slashed his number from $31 per share to $23, citing concerns over mobile monetization.
Despite Facebook’s increased emphasis on building up its mobile revenue, a new forecast from eMarketer predicts that Twitter will bring in nearly double the mobile revenue of Facebook in the U.S. for the full year of 2012.
