As a result of the official closing of Facebook’s acquisition of cross-platform messaging application WhatsApp, the first clear picture of WhatsApp’s financial results emerged in the form of a Form 8-K/A filed with the Securities and Exchange Commission by its new parent company Tuesday, and the picture wasn’t a pretty one when it came to net loss.
Mobile growth was everywhere to be found among Facebook’s third-quarter-2014 financial results, as mobile advertising revenue accounted for approximately 66 percent of total ad revenue for the period, up from 49 percent in the third quarter of 2013, while growth among mobile daily active users and monthly active users far outpaced the respective figures for overall DAUs and MAUs.
Facebook reported 1.32 billion monthly active users as of June 30 as part of its second-quarter financial results, up from 1.276 billion at the end of the first quarter of this year, and from 1.115 billion at the end of the year-ago period. Mobile MAUs were 1.07 billion, up slightly from 1.008 billion in the previous quarter, and up dramatically from 819 million in the second quarter of 2013. And the social network’s total of mobile-only MAUs continued to grow rapidly, reaching 399 million as of June 30 after wrapping the first quarter of 2014 at 341 million and the previous-year period at 219 million.
Facebook topped 1 billion monthly active users in October 2012, and the social network announced another milestone in its first-quarter-2014 earnings release, as it has now surpassed 1 billion mobile MAUs, ending the quarter at 1.008 billion.
Ad revenue accounted for $2.34 billion of Facebook’s fourth-quarter-2013 revenue total of $2.59 billion, so it’s no surprise that the social network’s advertising results and initiatives were the topic of the lion’s share of discussion during its earnings call Wednesday.
4Q EARNINGS CALL: Facebook’s Mobile Ad Revenue Of $1.25B Accounts For 53% Of Total Revenue; Monthly Active Users Now Total 1.23B, 296M Mobile-Only
If there were any doubts that Facebook is now a mobile company, the social network’s fourth-quarter earnings call Wednesday quashed them all, as mobile ad revenue during the period topped the $1 billion mark for the first time, at $1.25 billion — higher than the company’s total revenue in the fourth quarter of 2012 — and it also accounted for more than one-half of total revenue for the first time, at 53 percent.
“Wouldn’t it be fun to build a billion-dollar business in six months?” That question, posed by Facebook Co-Founder and CEO Mark Zuckerberg to Director of Engineering Andrew Bosworth in May 2012, during a walk around the social network’s campus in Menlo Park, Calif., sparked the company’s overhaul of its advertising infrastructure, and it marked just one of the anecdotes included in a wide-ranging, detailed story for The Wall Street Journal by Evelyn M. Rusli.
U.S. District Judge Robert Sweet ruled that Facebook, Co-Founder and CEO Mark Zuckerberg, and several banks must face a lawsuit by investors over the social network’s bungled May 2012 initial public offering, Reuters reported.
Facebook reported its third-quarter earnings at the close of business Wednesday, posting revenue of $2.02 billion, up 60 percent from $1.26 billion in the year-earlier quarter, and GAAP (generally accepted accounting principles) net income of $425 million, or $0.17 per share, compared with a net loss of $59 million (-$0.02) in the third quarter of 2012.