Revenue

Facebook’s first quarterly financial report since going public offered some good news and some bad news for the company. The good news? Facebook is continually gaining users, especially on mobile. The bad news? The company took a major financial hit in stock compensation after the post-initial public offering freefall. But the three executives on Thursday’s earnings call — Co-Founder and CEO Mark Zuckerberg, Chief Operating Officer Sheryl Sandberg, and Chief Financial Officer David Ebersman — are confident in Facebook’s future.

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The stock of popular Facebook application developer Zynga has dropped despite growing revenue, which the company reported Wednesday in its second-quarter financial results. Zynga noted that it is scaling back its outlook for the rest of 2012, citing a challenging environment on Facebook’s platform.

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In an effort to gain more advertising money, Facebook has been testing ways to place more ads on pages. But the company also is doing what it can to keep its biggest clients happy, especially as Facebook’s finances come into light with Thursday’s earnings call.

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So you’ve got an awesome Facebook game. How do you go about getting people to play it? Many gamers hate banner ads, so developers have to get creative. That’s where Applifier Impact comes in. The new product from Applifier finds innovative ways to introduce games to the people who want to play them. Count King.com and the maker of SongPop among Applifier’s fans.

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If you felt overloaded seeing up to seven ads in your Facebook window, you might want to stop reading now. According to our sister blog, Inside Facebook, the social network is testing a way to show up to 10 ads at once.

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We’ve speculated as to whether Twitter would charge for premium features, but what are the possibilities of Facebook offering a premium, ad-free version of its service?

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After initially settling a class-action lawsuit regarding sponsored stories for $10 million, Facebook said it will make some changes and give users more control over how their personal information is used in the ad feature. These changes could deal a big hit to the social network’s pocketbook.

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How do you say “poke” in Hindi? According to several analysts, India is set to overtake the U.S. as the top Facebook market in terms of number of users by 2015.

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A recent study for The Hollywood Reporter found that 88 percent of people consider Facebook to be entertainment, and a CNBC/Associated Press survey released just today confirmed this, finding that only 12 percent of users would feel confident making purchases through the site, so no one should be shocked that General Motors announced that it is yanking its advertising dollars ($10 million worth) from the social network’s platform.

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The California Legislative Analyst’s Office, the state’s budget watchdog, expects Friday’s Facebook initial public offering to generate $2.1 billion in revenue for the state through the 2013 fiscal year.

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