According to the latest report from eMarketer, Facebook will go from no mobile Internet ad revenues whatsoever in 2011 to a 12.9 percent share of the market in 2013, with the digital marketing analysts pegging the social network’s total for the year at more than $2 billion.
Facebook’s transition to a mobile company continues unabated, as the social network announced within its fourth-quarter earnings release that mobile daily average users surpassed Web DAUs during the period for the first time ever.
Facebook got some more good news on Wall Street ahead of its fourth-quarter earnings call Wednesday), as Raymond James & Associates Analyst Aaron Kessler raised his rating on the social network’s stock to “outperform” from “market perform” and set a target price of $38 per share, matching the stock’s debut price.
Facebook announced the launch Wednesday of a jobs board application from the Social Jobs Partnership, a collaboration between the social network, the Department of Labor, the National Association of Colleges and Employers, the DirectEmployers Association, and the National Association of State Workforce Agencies.
A source familiar with the Securities and Exchange Commission told Bloomberg that while the agency’s investigation of Facebook over its actions prior to its May 18 initial public offering is still ongoing, no evidence has been found that the social network withheld material information from investors.
The road ahead may be rough for Facebook, post-initial public offering. At least that is the speculation of Michael Mothner, founder and chief executive officer of El Segundo, Calif.-based online marketing firm Wpromote, who wrote about his predictions for Inc. magazine.
Facebook application developer SNAP Interactive posted its 10th consecutive quarter of revenue growth, although the third quarter of 2011 also brought a net loss to the company.
Facebook could pull $2 billion in revenue this year, higher than the previously expected $1.5 billion.