Last week, Facebook announced that it is testing a new buy button feature, enabling businesses to sell products directly on the social network. The button — available on desktop and mobile ads and page posts — is currently limited to a few small and midsized businesses in the U.S.
Reviews from Facebook users have been incorporated into Predict-it, which bills itself as “The Satisfaction Engine” and aims to rank companies and services by how likely users are to be satisfied by them.
A mobile-compatible website that is updated automatically whenever brands update their Facebook pages? Enter Otonomic, which launched last week, along with $1 million in backing from RDSeed, Zohar Gilon, Amit Gilon, and Tal Barnoach.
With ratings and reviews on Facebook pages becoming a more prominent part of marketing strategies, MomentFeed, a Facebook Preferred Marketing Developer, added a feature to its digital marketing platform that allows brands to monitor ratings and reviews on the pages of multiple locations via a single interface.
Facebook continues to tweak its reviews feature to make it as useful as possible, and speaking of useful, the latest tweak involves allowing users to indicate whether reviews by other users were useful.
Facebook must really, really want its users to start writing reviews.
In recent years, it has been witnessed that social business pages have been crucial for brands marketing themselves, as they allow content to reach the masses of people globally and extend brands’ awareness. Traditional advertising is dead, and the best way to connect with customers today is by utilizing the most powerful networking platforms the world has ever known. Social media marketing saves money, saves time, allows businesses to connect with consumers more directly and intimately than ever before, and provides unprecedented opportunities for targeted marketing.
With the new layout for Facebook pages on desktop in the process of being rolled out, the social network sought to answer the most common questions from page administrators with a post on the Facebook for Business page.
How A Brick-And-Mortar Brand On Facebook Got 1,362 Clicks, 862 Leads, 2,000+ Likes From Scratch In 11 Days
A brick-and-mortar client wanted to have a buzzing business page with a couple of thousand likes so that it could build authority, add value, showcase its services, build relationships, and build a database with the intention of increasing its return on investment.