A brick-and-mortar client wanted to have a buzzing business page with a couple of thousand likes so that it could build authority, add value, showcase its services, build relationships, and build a database with the intention of increasing its return on investment.
Some one-sided conversations on Facebook are about to become two-sided, as the social network revealed late Friday that page administrators will be able to comment on public reviews of their pages for places, with full rollout slated to wrap up “in the next week or so.”
Facebook may be experimenting with new locations for Open Graph actions such as “want to watch,” which it debuted last March for posts from applications, and which were added to posts and lists from friends’ Timelines later that month.
Where do information-technology professionals turn for help in reaching purchasing decisions for their companies? According to a recent survey of 400 IT professionals tasked with technology purchase decisions, from IDG Connect, social networks have closed the gap on search, and Facebook, in particular, has made strides.
Users of Facebook and other social networks who complete their “Missions” by sharing content can use their rewards — digital social currency units called “Vees” — to purchase digital music, movies, and eBooks following the launch Friday of a new marketplace from social currency platform Empire Avenue.
Facebook is adding review buttons to pages for places, located between the like button and the messages button, joining the follow button spotted earlier this week by reader Matteo Gamba of Wimdu, who also shared the screenshots for this post.
Facebook Product Manager Josh Williams, who joined the company after its acquisition of location-based check-in application Gowalla in December 2011, is leaving the social network Friday, according to a report in AllThingsD.
Facebook’s Open Graph is a popular stop on the itinerary of travel reviews site TripAdvisor, which said engagement on its site is 27 percent higher from users of the social network, adding that one out of three new reviews are posted by users signing in with login with Facebook.
When Facebook introduced Graph Search in January, it was perceived as a threat to social reviewing site Yelp. Despite that — or possibly because of it — Yelp is interested in teaming up with Facebook.