One-half of mothers on Facebook said they would share brands’ content on the social network in exchange for rewards, while 57 percent said they would like brands’ pages, according to the results of a survey of 647 moms across the U.S. by brand loyalty and engagement platform PunchTab.
Ratings and reviews from fellow users of Facebook and other social networks often play a role in purchasing decisions. Recognizing this, social marketing software provider Spredfast announced that it integrated with ratings and reviews platform Bazaarvoice.
As more consumers rely on social networks for recommendations and reviews, more and more of that content, including likes on Facebook, is being paid for by brands, with a report from research firm Gartner projecting that 10 percent to 15 percent of social media ratings and reviews will be fake by 2014, going as far as to predict that the Federal Trade Commission will bring litigation against at least two Fortune 500 companies for such conduct over the next two years.
Here’s a comparison of the prices, functionality and usability of the top tools for adding miniature applications to the left-hand column on Facebook pages, from guest writer Lynn Marie Hope, who runs HostFB.
FriendCaster provides an alternative version of Facebook for mobile devices, including Android, both the smartphone and Honeycomb tablet versions, plus the iPad.
Facebook pages are losing reviews and discussion tabs at the end of the month, but photos posted to walls will be larger — and it’s anyone’s guess as to whether these changes are hints that a page version of timeline is just around the corner.
Anyone can post a review of a restaurant or product online, and the anonymity of the World Wide Web makes for ample opportunity for those reviews to be less than truthful, whether to surreptitiously promote the subject of the review, or to maliciously attack it. Try clicking on Cliq to see what your Facebook friends have to say.
Consumer Reports for the first time ever will provide free content on Facebook — but it’s reviews of light bulbs.