A recent survey from multichannel loyalty and engagement platform PunchTab revealed that 75 percent of moms do NOT intend to use social media for back-to-school shopping this year. And yes, that includes Facebook. Whaaat?
Wondering which summer movies to watch? Socialtyze, a Facebook Preferred Marketing Developer, teamed up with movie review site Rotten Tomatoes to help out. Through this online app, users can compete against Facebook friends in guessing which movies critics rated as fresh or rotten.
According to a new study by G/O Digital, when people want to find out more about a local small business — they check Facebook more than any other social channel. G/O Digital, a Gannett company, found that when asked which social channel users go to in order to find out about a local business, Facebook led the way at 62 percent. Pinterest was second at 12 percent, and Twitter third at 11 percent.
Last week, Facebook announced that it is testing a new buy button feature, enabling businesses to sell products directly on the social network. The button — available on desktop and mobile ads and page posts — is currently limited to a few small and midsized businesses in the U.S.
Reviews from Facebook users have been incorporated into Predict-it, which bills itself as “The Satisfaction Engine” and aims to rank companies and services by how likely users are to be satisfied by them.
A mobile-compatible website that is updated automatically whenever brands update their Facebook pages? Enter Otonomic, which launched last week, along with $1 million in backing from RDSeed, Zohar Gilon, Amit Gilon, and Tal Barnoach.
With ratings and reviews on Facebook pages becoming a more prominent part of marketing strategies, MomentFeed, a Facebook Preferred Marketing Developer, added a feature to its digital marketing platform that allows brands to monitor ratings and reviews on the pages of multiple locations via a single interface.
Facebook continues to tweak its reviews feature to make it as useful as possible, and speaking of useful, the latest tweak involves allowing users to indicate whether reviews by other users were useful.