Facebook is adding review buttons to pages for places, located between the like button and the messages button, joining the follow button spotted earlier this week by reader Matteo Gamba of Wimdu, who also shared the screenshots for this post.
Facebook Product Manager Josh Williams, who joined the company after its acquisition of location-based check-in application Gowalla in December 2011, is leaving the social network Friday, according to a report in AllThingsD.
Facebook’s Open Graph is a popular stop on the itinerary of travel reviews site TripAdvisor, which said engagement on its site is 27 percent higher from users of the social network, adding that one out of three new reviews are posted by users signing in with login with Facebook.
When Facebook introduced Graph Search in January, it was perceived as a threat to social reviewing site Yelp. Despite that — or possibly because of it — Yelp is interested in teaming up with Facebook.
Facebook delivers much higher conversion rates than Pinterest or Twitter in terms of social commerce sales, but the average order value is highest for Pinterest users, followed by those referred by Facebook and Twitter, according to a new report by customer experience engine Monetate.
One-half of mothers on Facebook said they would share brands’ content on the social network in exchange for rewards, while 57 percent said they would like brands’ pages, according to the results of a survey of 647 moms across the U.S. by brand loyalty and engagement platform PunchTab.
Ratings and reviews from fellow users of Facebook and other social networks often play a role in purchasing decisions. Recognizing this, social marketing software provider Spredfast announced that it integrated with ratings and reviews platform Bazaarvoice.
As more consumers rely on social networks for recommendations and reviews, more and more of that content, including likes on Facebook, is being paid for by brands, with a report from research firm Gartner projecting that 10 percent to 15 percent of social media ratings and reviews will be fake by 2014, going as far as to predict that the Federal Trade Commission will bring litigation against at least two Fortune 500 companies for such conduct over the next two years.