During the past 12 months, 30 percent of consumers have made purchases based on engagement with social networks, according to custom Facebook application creator ShortStack, which created an infographic to help marketers prepare for the holiday shopping season.
Advocate marketing platform Crowdly, which refers to itself as the “after-like marketing firm,” announced the launch of its Crowdly 2.0 platform, which it said “provides actionable ways for leading brands and their agencies to surface, identify and build relationships with their best fans– driving advocacy, brand loyalty and sales.”
Users of Facebook and other social networks who complete their “Missions” by sharing content can use their rewards — digital social currency units called “Vees” — to purchase digital music, movies, and eBooks following the launch Friday of a new marketplace from social currency platform Empire Avenue.
Facebook is still refusing to pay a bounty to Khalil Shreateh, the security researcher who used the bug he discovered to post directly on Co-Founder and CEO Mark Zuckerberg’s Timeline after Facebook Security rejected his attempts to report it, but Beyond Trust Chief Technology Officer Marc Maiffret is doing his best to make sure Shreateh doesn’t walk away from this experience empty-handed.
Facebook Chief Security Officer Joe Sullivan Defends White Hat Program’s Response To Researcher Who Hacked Mark Zuckerberg
Facebook Chief Security Officer Joe Sullivan said in a note on the Facebook Security page that he understood the frustration expressed by Khalil Shreateh, who used a bug he reported to the social network to post directly to the Timeline of Facebook Co-Founder and CEO Mark Zuckerberg, but he defended the company’s decision to not offer a reward to Shreateh because he involved an actual user (not to mention the head of the company) and did not use a test account.
Facebook users hoping to keep their accounts flea-free will be heartened by the news that flea- and tick-control product Frontline Plus launched a cross-platform advertising campaign on King.com Facebook game Pet Rescue Saga, with social and mobile game advertising platform MediaBrix providing the technology behind the campaign.
Social and mobile in-game advertising platform MediaBrix introduced a revamped product portfolio Wednesday with a focus on game players’ breakthrough moments during games, as well as a new ad unit, Rewards, aimed at engaging players at the time of their highest achievements during games.
Social-media-management platform HootSuite means business with three new applications it introduced Tuesday, all of which are targeted toward small business users.