Facebook users hoping to keep their accounts flea-free will be heartened by the news that flea- and tick-control product Frontline Plus launched a cross-platform advertising campaign on King.com Facebook game Pet Rescue Saga, with social and mobile game advertising platform MediaBrix providing the technology behind the campaign.
In the digital age, businesses must get social or they'll get left behind. Learn how to give your business an extra edge over competitors at AllFacebook Marketing Conference, June 5 in San Francisco. You'll hear from social media strategists and brand managers at Toyota, UNICEF, and Starwoods Hotels & Resorts. Register today. 
Social and mobile in-game advertising platform MediaBrix introduced a revamped product portfolio Wednesday with a focus on game players’ breakthrough moments during games, as well as a new ad unit, Rewards, aimed at engaging players at the time of their highest achievements during games.
Social-media-management platform HootSuite means business with three new applications it introduced Tuesday, all of which are targeted toward small business users.
Facebook took its biggest leap yet to connect brands with their ideal customers with its new custom audiences option.
Social commerce firm 8thBridge released new features for its 8thBridge Graphite social commerce platform Wednesday, including a shopping experience that mirrors Pinterest.
Nimbit, a direct-to-fan commerce and promotion platform tailored toward the music industry, released an update to its promotional tool for Facebook and Twitter that allows its users to reward fans who redeem free-download promotions with automatic thank-you messages featuring product discounts.
Remember SuperPoke!, when you could virtually bake a cake for a friend or throw a sheep at them? A new Facebook game, Gifties, revives the spirit of SuperPoke!, but with real-life payoffs. Now, when you give someone cookies, you might actually give them cookies, which would be delivered to their door. You could even end up giving the gift of a gift cards, flights, or a hotel stay.
Many times, when a Facebook fan posts to a major brand’s timeline or leaves a comment, there’s a minuscule chance of getting a response. Social media solutions company Napkin Labs developed a way to reward users for submitting ideas: Fan Center, which officially launched Wednesday.
Online-to-offline loyalty program Plink, which rewards its users with Facebook Credits, announced the closing Wednesday of a $3 million series-A funding round from Grotech Ventures.
Facebook already has a program in place whereby outside hackers can earn cash rewards for reporting bugs. And now, the social network has extended that to its corporate network, marking a first for a large technology company.
