Creativity is key for brands on Facebook seeking to stand out from the pack, and The One Club, a nonprofit organization aimed at promoting excellence in advertising and design, created a hub for the most creative posts by brands on the social network: Newsfeeder.
A group from tech agency R/GA traveled to the Facebook Developers World Hack competition in Austin, Texas, hoping to solve a simple problem: what to write on a friend’s timeline on their birthday. Knowing that “Happy birthday!” is entirely passé, the two developers created an application that suggests a more creative post for a friend’s special day. They ended up winning the best mobile application category at the Austin World Hack.
Two big announcements from Facebook to close out Monday, regarding advertising and Facebook Studio. First, the social network is calling upon some of the leading advertising executives for a think tank session at the Cannes Lions International Advertising Festival in France. Second, Facebook is introducing Facebook Studio Edge, a new program on the Facebook Studio site that updates agencies on Facebook’s latest products and best practices.