In-application mobile ad inventory exchange MoPub can now offer access to advertising-automation software from social marketing platform Nanigans, a Facebook Strategic Preferred Marketing Developer, following the announcement Tuesday of a partnership between the two companies.
Facebook social marketing platform Nanigans Thursday announced the launch of a value-added reseller program, and its three launch partners are integrated digital marketing firm AMP Agency, data-driven digital agency Merkle, and real-time media-trading desk Varick Media Management.
Facebook Strategic Preferred Marketing Developer Nanigans is getting bigger. The company announced recently that it has closed a $6 million round of funding to enhance its offerings on mobile, in growing verticals, and in other countries.
Months after Facebook announced that it has 1 billion users, Facebook Strategic Preferred Marketing Developer Nanigans has its own 1 billion to celebrate — conversions on the social network’s platform.
Nanigans announced Thursday that it has the solution for brands seeking return on investment on their Facebook mobile ad campaigns. Its new platform allows mobile application developers to acquire profitable customers at scale in a fast and cost-efficient manner, while leveraging real-time analytics, predictive algorithms, automated bidding, and ad management.
Facebook expanded on its Preferred Marketing Developer program, which debuted in April, with Thursday’s announcement at the Dreamforce conference in San Francisco of a new, exclusive tier, Strategic Preferred Marketing Developer.
Facebook formally announced Thursday that its Facebook Exchange real-time-bidding ad-purchase platform is out of beta, and the social network began allowing its FBX partners to release results they have achieved via the platform.
Forgive Facebook advertising platform Nanigans if it can’t fight the urge to scream Yahoo about its new chief operating officer, as that’s where Marc Grabowski spent the past nine years, most recently as vice president, media sales, North America.
Facebook advertising platform Nanigans turned to the alma mater of Facebook Co-Founder and CEO Mark Zuckerberg to bolster its advisory team, tapping Harvard University Assistant Professor of Statistics Edoardo M. Airoldi, director of the Harvard Laboratory for Applied Statistical Methodology, as a technical advisor.