RIchard Greenfield

3Q EARNINGS CALL: How Facebook Can Learn From Instagram’s Early Advertising Test

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The recent preview of how ads will look on Instagram drew some attention during Facebook’s third-quarter earnings call Wednesday, as BTIG Analyst Richard Greenfield, who has been critical of the social network’s advertising efforts in the past, asked whether Instagram’s mission of ensuring that its ads are “creative and engaging” would carry over to its parent company.

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Analyst: Facebook’s Advertising Looks More Like Spam

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Although Facebook’s stock value has recovered from its initial downfall to about $25 per share, one analyst sees another dip coming, largely because of the prevalence of advertising on the site. Richard Greenfield, a media and entertainment analyst for BTIG Partners, told CNBC that he is not confident about Facebook’s future on Wall Street, noting that advertising on the social network looks more like spam.

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Facebook Asking Users How They Like Redesigned News Feed

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Not long after Facebook introduced a new look for its News Feed, the site started asking users what they think about it. Facebook has been adamant about making sure that user input has led to a better News Feed, and it appears that the process is not done. Richard Greenfield, a media analyst for institutional investment firm BTIG, posted on the company’s blog (registration required) that some users have been surveyed regarding their feelings about the updated News Feed.

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