There are two ways for brands to react to negative feedback on their Facebook pages: They can go on the defensive, or they can have a little fun with it, taking into account that all publicity is good publicity. Bodyform chose the latter.
Lisa Raphael (left), the social media producer at Katie Couric's daytime talk show Katie, is one of our featured speakers in Mediabistro's upcoming Social Media Marketing Boot Camp, an online event and workshop starting June 6, 2013. Lisa will share a case study on how the hit show uses Twitter to build interest and buzz around upcoming segments. Learn more about our our twelve event speakers and register here. 
There’s no telling what will go viral on Facebook these days — even a rant on the page for Bodyform, a brand of sanitary napkins, by a British man.
