Facebook continues to test small tweaks to its Ads Manager, as some users are now seeing the option to view what their ads will look like in the News Feed, rather than only being able to preview them as right-hand-side ads.
Right-Hand Side Ads
3Q EARNINGS CALL: How Is Facebook Responding To The Mobile Transition From An Advertising Standpoint?
Facebook said in its third-quarter earnings report Wednesday that its total advertising revenue for the period was $1.8 billion, up 66 percent when compared with the year-earlier quarter, and mobile accounted for 49 percent of that revenue. During the company’s earnings call Wednesday, Chief Operating Officer Sheryl Sandberg and Chief Financial Officer David Ebersman offered more specific details.
The recent preview of how ads will look on Instagram drew some attention during Facebook’s third-quarter earnings call Wednesday, as BTIG Analyst Richard Greenfield, who has been critical of the social network’s advertising efforts in the past, asked whether Instagram’s mission of ensuring that its ads are “creative and engaging” would carry over to its parent company.
With Facebook set to report its third-quarter earnings Wednesday, digital marketing agency 3Q Digital offered some insight on how the social network’s advertising changes and focus on mobile impacted some of its largest accounts.
Facebook is at it again: Have you heard about the updates that affect business pages? If you manage a business page, you’ll want to know about them. Let’s jump right in.
REPORT: Retailers On Facebook Seeing Click-Through Rates 3.75X Higher, 152% ROI In First Nine Months Of 2013
The retail industry continues to thrive on Facebook, as retailers have achieved click-through rates in the first nine months of 2013 that were 3.75 times higher than the same period in 2012, and they are averaging a 152 percent return on investment, according to a study of more than 150 billion impressions from 100 retailers by Facebook social marketing platform Nanigans.
Facebook is adding review buttons to pages for places, located between the like button and the messages button, joining the follow button spotted earlier this week by reader Matteo Gamba of Wimdu, who also shared the screenshots for this post.
Facebook’s overhaul of its advertising products continued at full-throttle with Tuesday’s announcement that the social network is shifting to a model that it calls “objective-based ad buying and reporting,” putting the emphasis for advertisers on objectives, rather than on ad types, and giving them better tools to measure the impact of their campaigns.
Earlier this month, some users of Facebook’s Power Editor began seeing an option to preview how their ads will look in News Feed. Now it appears that the social network has extended the same functionality to its Ads Manager.