Developers with games that use virtual goods can now sell those virtual goods directly via ads in Facebook’s News Feed or right-hand-side ads following an update to the social network’s desktop application ads.
Right-Hand Side Ads
As announced last week, Facebook began rolling out the new format for right-hand-side ads Tuesday, and sister blog Inside Facebook received the timetable the social network sent to its marketers and advertisers.
Facebook and paid search are often viewed as competitors for advertising, but a study commissioned by the social network and conducted by Kenshoo, a Strategic Preferred Marketing Developer, analyzed two weeks’ worth of adding Facebook ads to paid search campaigns by Experian, finding better performance and lower costs per acquisition.
Facebook organic reach, or the recent lack thereof, has been a hot-button issue among brands on the social network, so who better to address the issue than Brian Boland, vice president of ads product marketing and Atlas Solutions?
Legend has it that when famous bank robber Willie Sutton was asked why he targeted banks, he replied, “Because that’s where the money is,” and the same logic applies to why Facebook’s quarterly earnings calls devote so much time to advertising. The social network’s first-quarter earnings call Wednesday was no exception.
In our own version of A Look Back on Facebook, we had the opportunity to sit down with Franco Puetz around this time last year. He shared his take on social strategy and how he handles his campaigns. Let’s look at how his predictions did, and how strategies have evolved.
Despite Facebook’s well-documented efforts to simplify its advertising offerings, several different dimensions still exist for elements on pages and in ads. Facebook marketing expert Jon Loomer took the most recent crack at putting all of the necessary information in one place with an infographic created for him by Lea Heckley.