In our own version of A Look Back on Facebook, we had the opportunity to sit down with Franco Puetz around this time last year. He shared his take on social strategy and how he handles his campaigns. Let’s look at how his predictions did, and how strategies have evolved.
Right-Hand Side Ads
Despite Facebook’s well-documented efforts to simplify its advertising offerings, several different dimensions still exist for elements on pages and in ads. Facebook marketing expert Jon Loomer took the most recent crack at putting all of the necessary information in one place with an infographic created for him by Lea Heckley.
When Facebook Co-Founder and CEO Mark Zuckerberg introduced the social network’s redesigned News Feed last March, he repeatedly referred to it as a “personalized newspaper.” And a new News Feed design the social network is currently testing, which was discovered by Fast Company’s Co.Design, indicates a further push to bring newspaper-like elements to Facebook’s primary destination.
Facebook appears to be testing right-hand-side ads that offer users the ability to browse multiple photos.
Facebook continues to test small tweaks to its Ads Manager, as some users are now seeing the option to view what their ads will look like in the News Feed, rather than only being able to preview them as right-hand-side ads.
3Q EARNINGS CALL: How Is Facebook Responding To The Mobile Transition From An Advertising Standpoint?
Facebook said in its third-quarter earnings report Wednesday that its total advertising revenue for the period was $1.8 billion, up 66 percent when compared with the year-earlier quarter, and mobile accounted for 49 percent of that revenue. During the company’s earnings call Wednesday, Chief Operating Officer Sheryl Sandberg and Chief Financial Officer David Ebersman offered more specific details.
The recent preview of how ads will look on Instagram drew some attention during Facebook’s third-quarter earnings call Wednesday, as BTIG Analyst Richard Greenfield, who has been critical of the social network’s advertising efforts in the past, asked whether Instagram’s mission of ensuring that its ads are “creative and engaging” would carry over to its parent company.