Right-Hand Side Ads
In our own version of A Look Back on Facebook, we had the opportunity to sit down with Franco Puetz around this time last year. He shared his take on social strategy and how he handles his campaigns. Let’s look at how his predictions did, and how strategies have evolved.
Despite Facebook’s well-documented efforts to simplify its advertising offerings, several different dimensions still exist for elements on pages and in ads. Facebook marketing expert Jon Loomer took the most recent crack at putting all of the necessary information in one place with an infographic created for him by Lea Heckley.
When Facebook Co-Founder and CEO Mark Zuckerberg introduced the social network’s redesigned News Feed last March, he repeatedly referred to it as a “personalized newspaper.” And a new News Feed design the social network is currently testing, which was discovered by Fast Company’s Co.Design, indicates a further push to bring newspaper-like elements to Facebook’s primary destination.
Facebook appears to be testing right-hand-side ads that offer users the ability to browse multiple photos.
Facebook continues to test small tweaks to its Ads Manager, as some users are now seeing the option to view what their ads will look like in the News Feed, rather than only being able to preview them as right-hand-side ads.