When Facebook users aren’t sending Pitbull to Kodiak, Alaska, they are engaging with the hip-hop superstar’s Facebook page at a rate 60 percent to 80 percent higher than some of the social network’s most-liked celebrities, including Rihanna, Beyoncé, Eminem, and Justin Bieber, according to social publishing firm theAudience, which helps Pitbull program his page.
Big movies love to market through Facebook, and Facebook page statistics give an accurate view of what’s going on at the box office. CitizenNet recently released a comprehensive study, finding that Facebook behavior is correlated to box-office returns, but at a cost: More than 75 percent of all impressions of non-franchise film content on Facebook are sponsored.
Scams are all over Facebook. There are stories telling users that Facebook will end on a certain date, miracle diet pills, celebrity sex tapes, and other shady posts. With a little vigilance, though, users can make sure that they’re not continuing the chain. Miranda Perry, staff writer for Scambook, spoke with AllFacebook about ways that people can make sure that they’re not giving away information to scammers or spamming their friends’ News Feeds with malicious links.
One of the most important groups on Facebook — in terms of marketing — is millennials. These young adults are the most active on Facebook and the people whom advertisers are trying to figure out. Compass Labs, a Facebook Preferred Marketing Developer in ads and insights, recently answered the question, “What do millennials like?”
As many people this weekend will be celebrating St. Patrick’s Day, which honors one of Ireland’s patron saints, we figured it would be prudent to take a look at Facebook’s influence in that country. However, Facebook appears to be rapidly declining in Ireland, according to statistics from Quintly (formerly AllFacebook Stats) and Socialbakers.
The latest sex-tape hoax to flood Facebook uses Rihanna as bait, but the Facebook Security team is already on the job, blocking the links contained in the hoax messages, which were reported as malicious.
People all over the world watched the Grammy Awards ceremony Sunday night, also taking to Facebook to post about their favorite stars or fashions. According to Facebook’s Talk Meter and InStyle magazine, users loved to post about the looks rocked by Katy Perry and Justin Timberlake, but they thought Rihanna was the best-dressed.
Celebrities had a great year on Facebook in 2012. Rihanna rose up the page charts to be the most popular human-based page on the social network, and several athletes saw their likes go up considerably around the time of the Olympic Games in London. However, Facebook’s popularity among those who don’t have iPhones or Android devices made Facebook for Every Phone the most popular page in 2012, according to Quintly.
With 2012 drawing to a close, Wednesday was year in review time at Facebook, as the social network released its 2012 Year in Review, as well as instructions for its users to create their own year in review posts.