Napkin Labs works to help Facebook brands reach out and collaborate with those who want to share ideas. The company recently announced that it has enhanced its offerings, introducing a real-time insights dashboard and an activity library that can help provide inspiration for new campaign ideas or help marketers learn ways to capture insights about fans.
More Facebook brands are starting to realize that it takes something more than just a sheer mass of likes to gain popularity on the social network. Companies are realizing the power of advocates, or superfans, who regularly share content with their friends and drive engagement. A new study by Napkin Labs, analyzing several well-liked pages, shows that the engagement of one superfan is worth that of roughly 75 regular fans.
There are fans, then there are Superfans. Napkin Labs announced to AllFacebook Thursday that it has launched the newest version of its Superfans application. Superfans 2.0 is a new-and-improved version of the application that lets brands see who their biggest advocates are and allows fans to jockey for position on a leaderboard.
Lay’s wants to introduce a new flavor of potato chip. But it is not hiring a marketing firm or forming a blue-ribbon committee to figure out a flavor — it is asking people who have liked the brand on Facebook. In exchange for the winning flavor, the user with the best idea receives $1 million. More and more companies are turning to their Facebook fans for new ideas.