Ever since Facebook went public last year, the company has been looking for ways to monetize, especially on mobile. Jason Spievak, CEO of RingRevenue, has an idea that could be a game-changer for businesses (especially local ones) on Facebook — a call button on mobile ads. If customers have questions or want to make purchases based off ads they see on their mobile news feeds, they can contact businesses with one touch.
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Facebook users now have another way to obtain virtual currency, compliments of application discovery service and mobile ad network Tapjoy and pay-per-call marketer RingRevenue, but there’s a catch: You must pick up the phone and call advertisers.