Facebook Thursday unveiled the closest thing to a Facebook phone, with Home. Select Android devices will have access to Home starting April 12, and it will later become available to more users. This news was met with curiosity, excitement, and a little bit of fear, knowing that Facebook would go from being a part of the phone to being a part of the entire mobile experience.
Not long after Facebook made changes to its algorithm (which people often refer to as EdgeRank) in September, many page admins started noticing greatly decreased reach. We Are Social teamed up with Socialbakers to gather some hard data on how the changes have affected pages. They found that while, yes, reach has gone way down, engagement has pretty much held steady since August.
Several Facebook page administrators are up in arms over the site tweaking its EdgeRank algorithm, making users more likely to see brand-based posts with higher levels of engagement and not posts with only a comment or two. After We Are Social conducted an experiment to see how the page’s reach has fallen recently, the site commented on how pages can react to these changes and get back into the news feeds of their fans.