Robin Grant

Mediabistro Course

Social Media Metrics

Social Media MetricsStarting September 4, work with a social media manager to monitor, measure and optimize your social media efforts! Danielle Brigida will teach you how to sift through web analytics, Facebook Insights, and Twitter mentions to develop a comprehensive reporting and tracking system for your brand. Register now!

Facebook Page Reach May Be Down, But Engagement Is Healthy

reach2

Not long after Facebook made changes to its algorithm (which people often refer to as EdgeRank) in September, many page admins started noticing greatly decreased reach. We Are Social teamed up with Socialbakers to gather some hard data on how the changes have affected pages. They found that while, yes, reach has gone way down, engagement has pretty much held steady since August.

Read more

How Can Pages Respond To Facebook’s EdgeRank Changes?

facebooklogo

Several Facebook page administrators are up in arms over the site tweaking its EdgeRank algorithm, making users more likely to see brand-based posts with higher levels of engagement and not posts with only a comment or two. After We Are Social conducted an experiment to see how the page’s reach has fallen recently, the site commented on how pages can react to these changes and get back into the news feeds of their fans.

Read more