Robin Grant

Mediabistro Course

Blogging: Analytics, SEO, and Content

Blogging: Analytics, SEO, and ContentWork with the former marketing director at Conde Nast Digital to improve your search rankings, integrate social, and increase traffic to your blog! Starting November 5, Jim Hopkinson will teach you how to analyze KPIs, monetize your blog through ads, sponsorships, and affiliates, and leverage your blog toward a larger platform such as publishing, speaking, or consulting. Register now!

Facebook Page Reach May Be Down, But Engagement Is Healthy

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Not long after Facebook made changes to its algorithm (which people often refer to as EdgeRank) in September, many page admins started noticing greatly decreased reach. We Are Social teamed up with Socialbakers to gather some hard data on how the changes have affected pages. They found that while, yes, reach has gone way down, engagement has pretty much held steady since August.

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How Can Pages Respond To Facebook’s EdgeRank Changes?

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Several Facebook page administrators are up in arms over the site tweaking its EdgeRank algorithm, making users more likely to see brand-based posts with higher levels of engagement and not posts with only a comment or two. After We Are Social conducted an experiment to see how the page’s reach has fallen recently, the site commented on how pages can react to these changes and get back into the news feeds of their fans.

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