The Shift Open Marketing Cloud welcomed a new application into its suite: the Moontoast Social Rich Media Ad Platform.
Shift Open Marketing Cloud Adds Moontoast Social Rich Media Ad Platform
ROI
Mediabistro Event
Job seekers! Prepare for big interviews and land your dream job with the help of our Job Search Intensive, and interactive online event starting June 11, 2013. Over four weeks, we'll show you how tow revamp your resume, get noticed by recruiters, nail your interviews, and negotiate your salary. Sign up for our Webcast Only or Full Registration package. Either way, save by signing up soon.
Save with our Early Bird Rates
Job seekers! Prepare for big interviews and land your dream job with the help of our Job Search Intensive, and interactive online event starting June 11, 2013. Over four weeks, we'll show you how tow revamp your resume, get noticed by recruiters, nail your interviews, and negotiate your salary. Sign up for our Webcast Only or Full Registration package. Either way, save by signing up soon. Compass Labs’ Social Advertising Optimizer Aims To Boost Facebook ROI
Compass Labs, a Facebook Preferred Marketing Developer in ads and insights, announced Wednesday the launch of its newest product — The Social Advertising Optimizer — which will help marketers gain return on investment from Facebook marketing campaigns.
Marketo’s Jason Miller On Facebook For B2B: Why So Serious?
We caught up with Jason Miller, Marketo’s social media strategist, at the Marketo Summit Conference to talk Facebook business-to-business marketing and spill his best tips to drive leads.
STUDY: News Feed FBX Ads Increase ROI By 197 Percent
Just how powerful is Facebook’s News Feed? One of the alpha testers of Facebook Exchange retargeted News Feed ads, Nanigans, said advertising on the site’s primary feature increased return on investment by 197 percent, compared with the right sidebar.
Online Ad Platform Marin Software Adds More Facebook-Centric Features
Online advertising-management platform Marin Software rolled out a host of new features Tuesday aimed at enabling brands to boost their returns on investment on Facebook.
INFOGRAPHIC: How To Show Clients The Value Of Facebook
Even though Facebook has more than 1 billion monthly active users, many businesses are still unconvinced that having a presence on the social network can help. So how can you convince companies to at least open and operate Facebook pages? ShortStack and DashBurst compiled seven ways to make your case to social media-shy clients.
Facebook Marketing Partnership: Compass Labs, ShopIgniter
Social advertising and marketing companies Compass Labs and ShopIgniter announced a partnership that will offer brands access to the former’s audience insights and interest-targeting capabilities and the latter’s social rich media campaigns.
Hearsay Social Ramps Up Focus On Social Sales With Two New Products
Social sales and marketing software provider Hearsay Social brought its social sales platform to the next level with Monday’s release of a new sales solution targeted toward sales representatives, as well as a new brand solution to provide corporate page-management tools for brands with large field sales forces.
10 Questions Your Facebook Marketing Consultant Better Be Able to Answer
If you don’t work on cars, how do you know your mechanic isn’t ripping you off? And if he’s honest, he could still be inefficient — and that costs you money. It seems like everyone on Facebook is a self-proclaimed social media expert. There are no degrees or certifications, so we all operate without a license.
Facebook’s Partner Category Targeting: Is Your Head Spinning Yet?
Recently, Facebook announced something called partner category targeting, which lets us run ads based on a user’s retail shopping behavior and other offline information.
