ROI

Mediabistro Course

Marketing with Facebook Insights

Marketing with Facebook InsightsStarting October 2, learn how to use Facebook's analytics tool to track and optimize your marketing efforts! Taught by the group marketing manager of social media at Microsoft/BingAds, Geoffrey Colon will show you how insights works, how to measure key performance indicators, and make your data actionable. Register now!

Facebook SPMD AdParlor Boosts Analytics Offerings

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Are you looking for a way to maximize your spend on Facebook advertising? AdParlor might be just what you’re looking for. Its newly launched social advertising platform provides robust reports and just oh so many metrics to help inform your efforts. And not only does it hold the coveted Strategic Preferred Marketing Developer status with Facebook — it’s a preferred partner on Twitter, too. Cross-platform analytics, here you come!

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