Facebook’s redesigned right-hand-side ads, which it began rolling out in June, are drawing more eyeballs for longer periods of time, according to an eye-tracking test conducted for the social network by global market-research agency Millward Brown.
The bad news for advertisers on Facebook: The cost of advertising on the social network rose dramatically in November 2014 compared with November 2013, with aggregate average cost per thousand impressions (CPMs) seven times higher. The good news: Return on investment saw substantial gains, as well, according to the latest data from Kenshoo, a Facebook Strategic Preferred Marketing Developer.
An eyewear retailer took a close look at Facebook’s revamped Atlas ad platform and liked what it saw, as Coastal Contacts used the platform’s people-based measurement to gain a more clear picture of the connection between its online advertising and its in-store sales.
Data outfit Umbel is gearing up for the holiday shopping season with a new vertical offering aimed at helping brands own customer data, gain actionable insights and customize their marketing and sales efforts to drive return on investment.
Facebook Strategic Preferred Marketing Developer and social marketing platform Shift announced the release of the next generation of its platform, which includes people-based marketing and measurement tools, enhanced automation technology, comprehensive reporting and a re-engineered programmatic ads solution.
Facebook Preferred Marketing Developer and marketing cloud technology provider Unified added some cloud computing muscle to its executive ranks, as former ServiceMesh chief technology officer Shawn Douglass is the company’s new CTO and president, big data and analytics.
Facebook likes show that your company is popular, but popularity doesn’t always translate to return on investment. Much of the data that marketers use can be classified as vanity metrics. Vanity metrics only scratch the surface of your website’s success. For better data, try tracking actionable metrics.
Putting a face on Facebook data? That’s what one Preferred Marketing Developer is trying to do, as Kinetic Social announced the addition of the Audience Performance Page tool to its software-as-a-service platform.