Romney

Which Candidate’s Facebook App Requests The Most Information?

shutterstock_115516774

A while after President Barack Obama’s social media team announced its Facebook application, Republican challenger Mitt Romney came out with his own way of reaching out to those on the social network. But just like any other Facebook app, Romney’s and Obama’s open graph functions want your information. A study by Secure.me analyzed the Obama 2012 app and Romney’s Commit to Mitt app, finding out which side requests more Facebook data from its users.

Read more

Mediabistro Course

Marketing with Facebook Insights

Marketing with Facebook InsightsStarting October 2, learn how to use Facebook's analytics tool to track and optimize your marketing efforts! Taught by the group marketing manager of social media at Microsoft/BingAds, Geoffrey Colon will show you how insights works, how to measure key performance indicators, and make your data actionable. Register now!

Study: Facebook Ads Have Little Effect On Political Campaign

shutterstock_87290065

As Election Day comes closer, you’re likely seeing political ads everywhere you turn — on front lawns, in newspapers, and on television. You’re likely also seeing them on Facebook, and not just for President Barack Obama and Gov. Mitt Romney. Two researchers studied the Facebook ads placed by a candidate running for a state legislature position, seeing if they helped his name recognition or likeability. Unfortunately, in this case, the Facebook ads barely moved the needle for the candidate.

Read more

Mitt Romney’s ‘Binders Full Of Women’ Comment Buzzing On Facebook

Screen Shot 2012-10-17 at 10.57.39 AM

The debates between President Barack Obama and Republican challenger Mitt Romney have become increasingly popular on Facebook (just ask Big Bird). After Romney answered a question during Tuesday night’s debate regarding equality for women in the workplace, the phrase, “binders full of women,” was all over the social network, even spawning a page that already has nearly 300,000 likes.

Read more

Univision, Facebook Allow Romney And Obama To Address Hispanic U.S. Voters

univision

As previously announced, Facebook and Spanish-language TV network Univision will present forums featuring President Barack Obama and Republican candidate Mitt Romney. The candidates will discuss issues facing America’s Hispanic population. The discussions — to be held Wednesday and Thursday — will be broadcast live on Univision and Univision’s Facebook page.

Read more