Self-service marketing solutions firm VerticalResponse began reaping the fruits of its acquisition of social media marketing company Roost last month, announcing a new, Facebook-related feature.
Social media marketing company Roost will now abide within the confines of self-service marketing solutions firm VerticalResponse, as the latter announced its acquisition of the former.
Social marketing platform Roost set out to determine what types of small and midsized businesses rule the roost in terms of growing their social audience and remaining active in marketing.
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Many a Facebook marketer is grappling for ways to measure engagement rates. Now Roost has an algorithm that calculates it.
You can’t tell the players without a scorecard, and when it comes to local businesses on Facebook, social marketing platform Roost is aiming to provide data on the effectiveness of their social media presences with a free tool.