Self-service marketing solutions firm VerticalResponse began reaping the fruits of its acquisition of social media marketing company Roost last month, announcing a new, Facebook-related feature.
Lisa Raphael (left), the social media producer at Katie Couric's daytime talk show Katie, is one of our featured speakers in Mediabistro's upcoming Social Media Marketing Boot Camp, an online event and workshop starting June 6, 2013. Lisa will share a case study on how the hit show uses Twitter to build interest and buzz around upcoming segments. Learn more about our our twelve event speakers and register here. 
Social media marketing company Roost will now abide within the confines of self-service marketing solutions firm VerticalResponse, as the latter announced its acquisition of the former.
Social marketing platform Roost set out to determine what types of small and midsized businesses rule the roost in terms of growing their social audience and remaining active in marketing.
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Many a Facebook marketer is grappling for ways to measure engagement rates. Now Roost has an algorithm that calculates it.
You can’t tell the players without a scorecard, and when it comes to local businesses on Facebook, social marketing platform Roost is aiming to provide data on the effectiveness of their social media presences with a free tool.
