For Rosetta Stone, at first, we first targeted people who wanted to learn how to speak Spanish, were Spanish teachers, or liked competing products. Failure. Then we started targeting people who liked the BBC, were high-income, and had status in frequent-flyer programs. Interesting content begat emails, and emails begat sales. Success! Lateral targeting is key to winning on Facebook.
Though Facebook advertising may not always lead to direct sales, social ads still lead to sales through a variety of avenues. Eric Ludwig, the VP and general manager of Rosetta Stone’s North America branch, spoke this morning at the AllFacebook Marketing Conference in New York about how companies can tap into the power of Facebook advertising.
Learn from the marketing and branding strategies of executives at ESPN, HBO, and TV Guide magazine at our event, AllFacebook Marketing Conference, Dec. 4 to 5 in New York. You’ll gain important insight on the big opportunities and fast-changing risks that are quickly emerging across the Facebook and mobile social landscape. Register before midnight tonight and save.
Facebook shared some more details on advertiser success stories it mentioned during its third-quarter earnings call, offering statistics from Samsung Mobile USA, Rosetta Stone, Old Navy, Lawson, and MGM Resorts International.
Learn from the marketing strategies of executives at HBO and TV Guide magazine at our event, AllFacebook Marketing Conference, Dec. 4 to 5 in New York. The two-day conference will show you how to cultivate better relationships with your audience and create valuable content to effectively drive sales. Register before Friday and save $350.
“Must have bulletproof self-esteem,” the job description might well read. Curses and insults flung by anonymous fans and followers could quickly bruise a soft-shelled ego, says this Facebook page administrator.
Drug companies might have a solution for both monitoring and engaging with Facebook fan page comments thanks to the software company Parature.