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Content Marketing 101

Content Marketing 101Almost 60% of businesses use some form of content marketing. Starting December 8, get hands-on content marketing training in our online boot camp! Through an interactive series of webcasts, content and marketing experts will teach you how to create, distribute, and measure the success of your brand's content. Register now!

Paper: Facebook’s Mobile News-Reader Product?

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Last June, when Facebook introduced Video on Instagram, the buzz prior to the press event also focused on the possibility of the social network creating a news reader-type product, based on RSS feeds, to take advantage of the demise of Google Reader, and The Wall Street Journal reported later that month that Facebook was working on a mobile news reader that would enable users with mobile devices to see content from other Facebook users and publishers in a visual format created for their devices, referred to internally as Reader. Now, according to a report by Re/code, the social network will reveal a Flipboard-like news-reading service “in the coming weeks,” known as Paper, rather than Reader.

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Developer Tom Waddington Finds Evidence Of Video In Instagram Code

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Amid all of the intrigue about the new product Facebook will introduce Thursday, developer Tom Waddington has now found evidence to support both of the popular theories, following up his discovery of mentions of RSS in Facebook’s code last week, which potentially signifies some sort of news reader, with his unearthing of mentions of video in Instagram’s code, which could signal Facebook’s introduction of a video-sharing feature for its photo-sharing network.

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How To Grow Your Business Using Facebook

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Last week, the owner of a social media consultancy contacted me via LinkedIn to ask for tips on “articulating her Facebook pitch” to prospective clients. She has many clients, she said, who aren’t convinced that they need to have a presence on what is still the most popular social network. This woman clearly knows her stuff, so her inquiry made me realize that even though Facebook has such a dominant presence, many businesses still do not see its full potential.

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