Last week, the owner of a social media consultancy contacted me via LinkedIn to ask for tips on “articulating her Facebook pitch” to prospective clients. She has many clients, she said, who aren’t convinced that they need to have a presence on what is still the most popular social network. This woman clearly knows her stuff, so her inquiry made me realize that even though Facebook has such a dominant presence, many businesses still do not see its full potential.
Lisa Raphael (left), the social media producer at Katie Couric's daytime talk show Katie, is one of our featured speakers in Mediabistro's upcoming Social Media Marketing Boot Camp, an online event and workshop starting June 6, 2013. Lisa will share a case study on how the hit show uses Twitter to build interest and buzz around upcoming segments. Learn more about our our twelve event speakers and register here. 
There’s a treasure trove of information on Facebook — years of messages, wall posts, and photos. SocialSafe, which recently released its newest version, lets users store their data from day one to the present, in an easy-to-read and access manner.
When Facebook added the ability for page administrators to schedule posts in advance in late May, one feature it was lacking was the ability to do so for multiple pages from one dashboard. FaceItPages came up with a solution.
Facebook tab developer SocialAppsHQ incorporated some of the functionality of social reader applications for Facebook into its new tab app, aptly named Social Reader.
Timeline has a way of making pages with infrequent posts look more naked than they really are, making it more important than ever to post regularly. Here are seven ways to get this job done.
How do you market to pinners? To find out, we analyzed data on more than 10,000 associations between fans of Pinterest and other Facebook pages that they like.
We’re not sure what’s more unusual — the promotion Tel Aviv, Israel-based social application developer Fanzila is running to back its three new Facebook applications, or the apps themselves.
What does a social media analytics company want with an RSS reader? We’re about to find out, as Socialbakers announced its acquisition of Social RSS.
It appears that RSS icons on Facebook pages have been quietly removed.
While testing out Google Reader’s new feature for following changes to any website, I realized that many Facebook Pages were already accessible in an RSS format. While the feeds were previously accessible via any web browser, it appears that access has now been restricted just to feed readers. If you want to make sure you get all of a Page’s updates, subscribing to the Page feed is a great alternative.
Read more
