Ecommerce sites that run flash sales on Facebook must still deal with offline logistical issues, such as shipping, which accounted for 49 percent of negative comments in a study of 2,776 conversations on the social networks between customers and flash-sale sites conducted by fulfillment and logistics solutions provider Dotcom Distribution.
Rue La La
Retailers’ Facebook page administrators may want to mix in more promotions and prepare to work some off-hours during the upcoming holiday season, according to the results of a study of the digital marketing campaigns of 20 leading brands by Yesmail Interactive.
Facebook marketing software provider Wildfire Interactive is all too aware that getting Facebook users to visit a brand’s page is only the first skirmish of the battle, and that the key to winning the war is to get them to come back, repeatedly.
Return on investment in social commerce? Most vendors in this space promise that, but ROI guides the new Facebook Connect-driven product that Sociable Labs is launching today.