Last week, when Facebook announced that page administrators can now create promotions without needing to use third-party applications, it stirred up a lot of conversation around our office. And it prompted our development team to get to work on a new feature to help our users collect and use the valuable data that comes from Timeline contests.
Custom Facebook applications are crucial for brands that run promotions on Facebook. The rules of the platform simply state that all promotions on Facebook must be administered within apps on Facebook.com, either on a canvas page or a page app. If you are about to launch an app of your own, have a look at the following tips we have picked up while developing Facebook apps for brands over the past couple of years. Some are no-brainers that are often forgotten, and some are quite specific, but all are useful to remember.
Facebook’s minimum age of 13 is often skirted by kids, with the help of their parents, in many cases, leading to the question: Is 13 the right age?
The marketing changes announced this week lend themselves to Facebook merging the rules for pages and advertising into one set of terms.