Russia

How A Company Gained Younger Customers Through Facebook Marketing

Lifeway

Probiotic yogurt products that are aimed at digestive health aren’t always the most exciting things. However, Lifeway Foods has used Facebook to not only grow awareness of the brand, but to market to younger customers. Lifeway CEO Julie Smolyansky told AllFacebook that since the company established a presence on the social network, more young adults are purchasing its products.

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U.S., Indonesia, Japan Lose Users As Facebook Sweeps Fake Profiles

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As Facebook mentioned in its 10-K filing, the site still has a serious problem with fake profiles, used to bolster shady pages’ fan metrics. It appears that the social network did some cleaning up in January, as several countries (notably the U.S. and Indonesia) lost a great number of users last month, according to Quintly. All around the world, more than 4 million users’ profiles were deleted in January.

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Facebook Yanks Data From Yandex’s Mobile App, A Graph Search Competitor

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Thursday, Russian search engine Yandex released a mobile application, Wonder, that was something like Facebook’s graph search mixed with Siri. From an iPhone or iPod Touch, someone could ask Wonder, “What sushi restaurants do my friends like in San Francisco?” and it would come up with a list, based on their Facebook friends’ likes and check-ins. A few hours after the app went live, Facebook pulled its data from Wonder.

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