Probiotic yogurt products that are aimed at digestive health aren’t always the most exciting things. However, Lifeway Foods has used Facebook to not only grow awareness of the brand, but to market to younger customers. Lifeway CEO Julie Smolyansky told AllFacebook that since the company established a presence on the social network, more young adults are purchasing its products.
Facebook shares were involved in some large transactions in recent days, with moves by Chief Operating Officer Sheryl Sandberg, board member Peter Thiel, and Russian Internet company Mail.ru Group making the news.
Facebook can’t legally get into China, but in a few years, the social network might be bigger than the country. A new blog post from Pingdom suggests that by 2016, there might be more people with profiles on Facebook than living in China, making Facebook larger than any country in the world.
As Facebook mentioned in its 10-K filing, the site still has a serious problem with fake profiles, used to bolster shady pages’ fan metrics. It appears that the social network did some cleaning up in January, as several countries (notably the U.S. and Indonesia) lost a great number of users last month, according to Quintly. All around the world, more than 4 million users’ profiles were deleted in January.
After Facebook revoked access to its data from Russian search engine Yandex’s Wonder iOS application last week, Yandex announced that it will pull Wonder from Apple’s App Store and put the social discovery app on hold.
Thursday, Russian search engine Yandex released a mobile application, Wonder, that was something like Facebook’s graph search mixed with Siri. From an iPhone or iPod Touch, someone could ask Wonder, “What sushi restaurants do my friends like in San Francisco?” and it would come up with a list, based on their Facebook friends’ likes and check-ins. A few hours after the app went live, Facebook pulled its data from Wonder.
Can you feel it in the air? It’s almost Hacker Cup time at Facebook. The social network announced in a post on the Facebook Engineering page that registration is now open for the 2013 Facebook Hacker Cup.
Gamers love Facebook, and two of the dominant gaming consoles (Xbox and PlayStation) have loyal followings on the social network. But interestingly enough, while Xbox has more fans in the U.S., PlayStation is more popular in Russia, a new infographic from Socialbakers shows.
Facebook is increasingly becoming an international phenomenon, as Co-Founder and CEO Mark Zuckerberg has said that his goal for the company is to connect the world. While that might take a while, Facebook is rapidly growing in countries such as Brazil, South Korea, and Russia, according to new data from sister company Quintly (formerly AllFacebook Stats).