
With Election Day only 40 days away in a cycle that’s been dubbed the first “social” election, campaigns are working overtime to gain an advantage on Facebook in order to motivate supporters and get out the vote.

With Election Day only 40 days away in a cycle that’s been dubbed the first “social” election, campaigns are working overtime to gain an advantage on Facebook in order to motivate supporters and get out the vote.
We're kicking off our upcoming Social Media Marketing Boot Camp with a special keynote presentation by Ella Chick (left), the digital producer at Anderson Cooper 360°. She'll discuss how the network uses social media for breaking news and leverages social media to draw attention to organizations and causes. Learn more about our program and register here. 
Missouri Republican voters cast ballots Tuesday in a tightly contested three-way Senate primary race, and one candidate was not only leading in the polls ahead of the vote, but seemingly running away with the race on Facebook. However, despite losing his primary race to Rep. Todd Akin (R-Mo.) Tuesday night, there are lessons that candidates can learn from businessman John Brunner’s Facebook strategy.