Social media relationship platform Hootsuite announced the acquisition of Brightkit, a solution for creating customized social marketing campaigns, and the launch of new product Hootsuite Campaigns, which is based on Brightkit’s solution.
Social relationship platform HootSuite announced its acquisition of social analytics solution uberVU in January, and the first fruits of their combination were revealed with this week’s debut of data-visualization tool uberVU Boards.
World Wrestling Entertainment is gearing up for its WrestleMania 29 pay-per-view event Sunday, and social media management system HootSuite is entering the ring with The Rock and John Cena by launching the WWE WrestleMania 29 Social Media Command Center.
Social-media-management platform HootSuite announced the release of HootSuite Assignments, a browser extension for Google Chrome that enables HootSuite Pro and HootSuite Enterprise users to quickly assign Twitter tweets and Facebook posts to team members.
Social-media-management platform HootSuite has a new vice president of marketing: Dee Anna McPherson, who previously held the same post at enterprise social network Yammer, a HootSuite App Directory integration partner.
Social-media-management platform HootSuite means business with three new applications it introduced Tuesday, all of which are targeted toward small business users.
HootSuite added a suite of six Facebook-related features to its dashboard, citing the fact that of the 3 million daily messages sent via its platform, 40 percent are through the social network.
Social-media-management platform HootSuite announced an integration with analytics outfit Webtrends that will enable HootSuite Enterprise and Webtrends Analytics On-Demand clients to automatically generate reports illustrating the connections between social media metrics and website conversion statistics.