Sacramento Kings

Mediabistro Course

Marketing with Facebook Insights

Marketing with Facebook InsightsStarting October 2, learn how to use Facebook's analytics tool to track and optimize your marketing efforts! Taught by the group marketing manager of social media at Microsoft/BingAds, Geoffrey Colon will show you how insights works, how to measure key performance indicators, and make your data actionable. Register now!

PageData NBA PTAT: Miami Heat Soar, Los Angeles Lakers Plunge, New Orleans Pelicans Surprise

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Two of the National Basketball Association’s marquee franchises are moving in starkly different directions when it comes to movement in people talking about this on Facebook for the past week, according to sister page PageData, as the defending champions, the Miami Heat, nearly doubled the PTAT gain of its nearest competitor, while the Los Angeles Lakers, after barely qualifying for the playoffs and being swept out of the first round, lost more than double the PTAT of the next team on the list.

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