The amount of user data available to brands on Facebook is staggering, but how can they make sense out of all the information and ensure that their campaigns are targeting the users who are most likely to be interested in their products and services? That’s where Umbel comes in.
Facebook’s announcement last month that it will include data from non-Facebook websites and applications in its ad preferences tool did not sit well with two privacy advocacy groups.
Facebook announced in its Form 10-Q filing with the Securities and Exchange Commission last week that it was extending its deadline to close its acquisition of messaging service WhatsApp by one year, to Aug. 19, 2015.
One topic that doesn’t come up too often during Facebook’s earnings calls is privacy, since it has little direct bearing on financial results, but Jefferies Analyst Brian Pitz brought up the topic during the company’s second-quarter earnings call Wednesday, and Co-Founder and CEO Mark Zuckerberg was only too happy to oblige.
Attention, Facebook users: If you really want to own a Mercedes-Benz CLA 45 AMG, you’ll have to buy one from a dealer, like everyone else. Facebook pages claiming that they are giving away the automobiles to users who enter contests by liking the pages, liking and sharing promotional posts, and choosing the colors of their cars in comments are scams, according to Hoax-Slayer.
It’s hard to come up with a more obvious call to action than “buy,” and Facebook announced Thursday that it is testing a buy call-to-action button with “a few small and midsized businesses in the U.S.”
A study Facebook conducted in 2012, along with Cornell University and the University of California-San Francisco, in which the researchers randomly selected 689,003 Facebook users and tinkered with the number of positive or negative stories that appeared in their News Feeds, has drawn quite a lot of attention over the past couple of weeks, most of it negative, and now the government is getting involved.
Officials from the European Union’s central competition authority, the European Commission, sent detailed questionnaires to rival online messaging companies as part of the EC’s pending investigation of Facebook’s $19 billion deal to acquire WhatsApp, which was initially announced in February.
Baby products from Johnson & Johnson might be staples in several households, but sadly, the pharmaceutical giant is not giving away free baby relief kits on Facebook. As Hoax-Slayer pointed out, posts of this sort are a scam aimed at baiting Facebook users into participating in surveys.