Social sales and marketing software provider Hearsay Social brought its social sales platform to the next level with Monday’s release of a new sales solution targeted toward sales representatives, as well as a new brand solution to provide corporate page-management tools for brands with large field sales forces.
Facebook marketing has changed, as more brands now want to be able to track sales motivated by ads on the social network. Compass Labs, a Facebook Preferred Marketing Developer in ads and insights, launched its conversion tracking and measurement solution Wednesday, allowing companies to see just how successful their campaigns are, based on impressions and clicks, all the way through the conversion funnel.
In an effort to help marketers better track sales, Facebook launched a new conversion measurement Tuesday, allowing advertisers to measure the return on investment of their Facebook ads by tracking user actions such as registrations and shopping cart checkouts motivated by people seeing the ads. It allows marketers to track when someone sees an ad on one platform and switches to another to make the purchase.
Odds are you’ve liked a page on Facebook only to regret it a few hours or a few days later. Maybe it keeps posting about itself, or there’s no relevant material out there. Don’t be that page. Kevin Mullett, a social media and search-engine-optimization expert and the director of product development for Cirrus ABS, talked with AllFacebook about the biggest mistakes he’s seen companies make on their Facebook pages. Don’t worry, there’s still time to change for the better.
Facebook had Black Friday fever during the week of Nov. 16 through 23, as the top 25 people talking about this scores went to retailers on Black Friday itself, with gigantic jumps in mentions of Black Friday (1,450 percent), shopping (586 percent), mall (304 percent), and sales (162 percent) during that time period.
Trying to think of a way to create a fun contest that will make Facebook fans engage with your brand? Stop thinking. Wishpond, which is now stepping into the social marketing world, has launched an easy way for brands to reach out to their fans through Facebook and other avenues.
Facebook may still trail Pinterest in terms of getting people to buy products, but Eventbrite likes the social network’s aptitude to push tickets. Eventbrite, an online event facilitator, discovered that sales through Facebook drove more money for event coordinators than Twitter or LinkedIn.
In social marketing, as the saying goes in Hollywood, it’s not always what you know, it’s who you know. A new social graph released recently by Reachable allows professionals to mine their Facebook friends (and their friends’ friends) for sales leads and new contacts.
Facebook and Walmart have been in the news this week for comical reasons. Now the heads of the two companies are meeting this week at Walmart headquarters in Bentonville, Ark., in an effort to bolster their relationship.
Companies that have an active presence on Facebook are faced with a common dilemma: How can they get their Facebook fans to buy their product? While managing a Facebook campaign for a telecommunications company, Alchemy Social recently studied the link between clicking “like,” and actually visiting a business’ online store.