Salesforce.com - AllFacebook

STUDY: Facebook Sponsored Stories Bring Results, But Value Can Be Found In Other Ad Types

David Cohen — Tue, 11 Jun 2013 10:16:45 +0000

The various types of sponsored stories offered by Facebook require more financial investment on the part of advertisers, but also deliver far better results, according to the findings of a new report by Salesforce.com, released Tuesday.

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10 Questions Your Facebook Marketing Consultant Better Be Able to Answer

Dennis Yu — Wed, 01 May 2013 13:19:48 +0000

If you don’t work on cars, how do you know your mechanic isn’t ripping you off? And if he’s honest, he could still be inefficient — and that costs you money. It seems like everyone on Facebook is a self-proclaimed social media expert. There are no degrees or certifications, so we all operate without a license.

Scary, isn’t it?

And what if you’re selling Facebook marketing services yourself? How do you distinguish yourself from all of the other guys who claim to be amazing social gurus?

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Facebook’s Mark Zuckerberg Tops Glassdoor’s List Of 50 Highest-Rated CEOs

David Cohen — Fri, 15 Mar 2013 08:00:19 +0000

Facebook Co-Founder and CEO Mark Zuckerberg is No. 1 — at least according to Glassdoor, as the social jobs and career community released its list of the 50 highest-rated CEOs, as voted on by employees, and the leader of the social network led the pack.

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NextPrinciples Dips Toes Into Facebook Analytics, Engagement Waters With Insight-To-Action

David Cohen — Wed, 23 Jan 2013 15:08:28 +0000

The Facebook and social analytics and engagement sector welcomed a new entrant Wednesday: integrated platform Insight-to-Action, from NextPrinciples.

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Facebook Testing Customer-Service Chat For Small Businesses With Salesforce.com

David Cohen — Thu, 06 Dec 2012 12:10:17 +0000

Chat may soon be where it’s at for small businesses that are confused about Facebook’s myriad advertising and marketing options, as TechCrunch reported that the social network is testing a system from Salesforce.com that allows page administrators to contact its customer-service department via chat.

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Unlocking The Mysteries Of The Facebook News Feed

David Cohen — Tue, 04 Dec 2012 13:28:00 +0000

What are the keys to success when it comes to the Facebook news feed? “Understanding the Most Valuable Digital Real Estate: The Facebook News Feed,” a panel at the AllFacebook Marketing Conferencein New York Tuesday, presented a forum for six industry experts to ponder that question.

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Salesforce.com Sheds Radian6, Other Employees Following Buddy Media Net Losses

David Cohen — Wed, 24 Oct 2012 20:00:12 +0000

The acquisitions of Radian6 in 2010 and Buddy Media in June are starting to catch up with Salesforce.com, as TechCrunch reported that the company amended its 8-K filing with the Securities and Exchange Commission to show $20 million in net losses for Buddy Media during the first six months of 2012, which reportedly led to the layoffs of fewer than 100 people from Radian6 and other areas of its Salesforce Marketing Cloud business.

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Salesforce.com Adds Access To 20 Facebook, Social Analytics Providers To Marketing Cloud

David Cohen — Fri, 19 Oct 2012 11:03:19 +0000

Why limit yourself to one, two, or a handful of sources for analytics to track marketing campaigns on Facebook and other social networks, when you can access 20 industry leaders via one platform? That was the thinking behind the expanded Marketing Cloud ecosystem introduced by Salesforce.com Friday.

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Facebook Announces Nine Ad Vendors Offering Targeted Ads Via Email Address

David Cohen — Fri, 21 Sep 2012 12:45:02 +0000

Facebook revealed more details about its announcement earlier this month that advertisers can target ads to Facebook users by email, phone number, or user ID, with Vice President of Advertising and Global Operations David Fischer officially debuting the offering at the Dreamforce conference in San Francisco Thursday and announcing eight advertising vendors that offer the capability.

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Facebook Introduces Strategic Preferred Marketing Developer Tier

David Cohen — Thu, 20 Sep 2012 17:33:35 +0000

Facebook expanded on its Preferred Marketing Developer program, which debuted in April, with Thursday’s announcement at the Dreamforce conference in San Francisco of a new, exclusive tier, Strategic Preferred Marketing Developer.

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Lobbying Group The Internet Association Reveals Full Roster, Platform

David Cohen — Wed, 19 Sep 2012 09:48:43 +0000

Initially announced in July, lobbying group and trade association The Internet Association announced its full membership, which includes Facebook, as well as its policy platform.

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Done Deal: Salesforce.com Acquires Facebook Ad-Management Provider Buddy Media

David Cohen — Mon, 04 Jun 2012 10:25:33 +0000

The deal by online customer-relationship-management platform Salesforce.com to acquire Facebook and social ad-management software provider Buddy Media, initially reported last week by AllThingsD, is now official, but at a lower price than originally speculated.

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Report: Salesforce.com Set To Acquire Facebook Ad-Management Provider Buddy Media

David Cohen — Wed, 30 May 2012 11:34:04 +0000

Facebook and social ad-management software provider Buddy Media acquired Facebook advertising developer Brighter Option and social commerce and analytics startup Spinback over the past year, but it may find itself on the other side of the table soon.

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Radian6 Buy Will Push Salesforce.com Onto Facebook

Jackie Cohen — Wed, 30 Mar 2011 15:29:40 +0000

Salesforce.com’s roughly $326 million acquisition of Radian6 will help the customer relationship management company complete its integration with Facebook and other social media sites.
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Salesforce's Facebook Integration Is Still Under Way

Jackie Cohen — Thu, 03 Mar 2011 14:22:52 +0000

Salesforce.com has been working on integration with Facebook for a while now and apparently still is.
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