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UPDATED: Facebook, Google Team Up To Solve Android Gingerbread Dilemma

David Cohen — Mon, 04 Mar 2013 17:24:44 +0000

The relationship between Facebook and Google continues to improve, as the two Web titans recently collaborated to solve an issue with Google’s Android Gingerbread operating system that was preventing the social network from updating its applications for the platform.

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This Week’s Facebook Hoaxes: Free Samsung Galaxy S IV Smartphones, Justin Bieber Dead

David Cohen — Mon, 04 Mar 2013 10:37:38 +0000

The latest round of Facebook hoaxes involve promises of free Samsung Mobile USA Galaxy S IV smartphones and news of the death of Justin Bieber in a car crash.

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From Promise To Performance: Measuring Facebook Success Beyond The Like

Guest Writer — Thu, 24 Jan 2013 11:19:56 +0000

For a majority of brand marketers, when it comes to creating Facebook strategies, nine times out of 10, the most popular is the one that generated the largest amount of Facebook likes for brand pages. The conventional wisdom went that the larger the community on Facebook, the greater the chances of promoting whatever the brand wanted to do, whether it was a new product, campaign, etc.

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J.P. Morgan Analyst Doug Anmuth Reverses Course On Facebook Outlook

David Cohen — Wed, 02 Jan 2013 11:36:44 +0000

Facebook got its first good news from Wall Street in 2013, as J.P. Morgan Analyst Doug Anmuth wrote in a research note that he was “incrementally positive” about the social network’s stock.

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Black Friday Influenced Most Popular U.S. Facebook Pages Of November

Justin Lafferty — Wed, 12 Dec 2012 19:01:23 +0000

If you’ve been following any of AllFacebook’s posts about Black Friday, holiday shopping, and Facebook, it’s probably no surprise to you that Walmart was the most popular U.S. page on Facebook in November, according to new stats from Socialbakers. Walmart also posted one of the most engaging photos.

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Facebook Touts 3Q Advertiser Success Stories

David Cohen — Fri, 09 Nov 2012 12:55:42 +0000

Facebook shared some more details on advertiser success stories it mentioned during its third-quarter earnings call, offering statistics from Samsung Mobile USA, Rosetta Stone, Old Navy, Lawson, and MGM Resorts International.

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Facebook, ComScore Study Touts Benefits Of Paid Media, Even For Larger Brands

David Cohen — Wed, 24 Oct 2012 12:28:03 +0000

Facebook is hoping to maintain the momentum it sparked with its third-quarter earnings call Tuesday by backing up the words of Co-Founder and CEO Mark Zuckerberg, Chief Operating Officer Sheryl Sandberg, and Chief Financial Officer David Ebersman with data in the form of a joint study with comScore, Understanding Paid and Earned Reach on Facebook.

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Facebook On Advertising, Monetization During 3Q Earnings Call: We’re Just Getting Started

David Cohen — Wed, 24 Oct 2012 11:06:28 +0000

A common theme during Facebook’s third-quarter earnings call Tuesday was the fact that many of the social network’s monetization efforts launched in the past few months, and evaluating their progress as of Sept. 30 was too soon in most cases.

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Report: Coca-Cola Added Most Facebook Likes In August

David Cohen — Mon, 10 Sep 2012 17:05:29 +0000

Users of Facebook and other social networks were thirsty for Coca-Cola in August, as the beverage giant sat atop the growth list for the Optim.al Index for the month, along with pulling in the most likes for the month.

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Report: Chick-Fil-A Facebook Engagement Skyrockets 1,572 Percent In July

David Cohen — Thu, 02 Aug 2012 17:30:51 +0000

Even negative engagement can be good engagement, as embattled chicken chain Chick-Fil-A soared to ninth place on the July Optim.al Index, a proprietary independent valuation tool that helps determine the value of brands’ Facebook audiences by combining likes , engagement statistics, and global fan valuation.

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Amazon Adds 900K+ Facebook Likes In Two Weeks

David Cohen — Wed, 18 Jul 2012 15:53:20 +0000

Online retailer Amazon added more than 908,000 likes during the period of July 4 through 17, cruising to the top spot on the list of top 100 brands’ fan growth during those two weeks from Optim.al.

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