The 2014 Major League Baseball season started early for the Los Angeles Dodgers and Arizona Diamondbacks, who played two games in Sydney, Australia, last weekend, but most fans will celebrate their respective teams’ Opening Days this week. Which clubs are entering the 2014 campaign with the most momentum on Facebook?
San Diego Padres
With the National Basketball Association and National Hockey League seasons having come to an end, baseball is the only game in town, at least until the National Football League kicks off. But there’s more to the sport than Major League Baseball, as most MLB players start out playing Minor League Baseball before reaching “The Show.” AllFacebook begins its look at the Facebook efforts of minor-league ball clubs with the short-season class-A Northwest League.
While most baseball fans either love or hate the New York Yankees, the team is growing in Facebook popularity. Already the most-liked baseball team on Facebook, the Yankees have added the most likes this past week of any Major League Baseball team, and by a wide margin. The team that has gained the second-most likes this week is the Los Angeles Dodgers, followed by the Boston Red Sox, and the Atlanta Braves.
The Major League Baseball team atop PageData‘s people talking about this leader board happens to be at the bottom of its division. The Los Angeles Dodgers, who are in last place in the National League West, are the most-talked-about team on Facebook right now, with an increase in 79,737 people discussing the club this week. In second place are divisional rivals the San Francisco Giants.
If you are a Facebook fan of the New York Yankees, Chicago Cubs, San Francisco Giants, Chicago White Sox, San Diego Padres, Miami Marlins, Washington Nationals, Atlanta Braves, or Los Angeles Angels of Anaheim, you might have been a little alarmed Thursday, and not because of anything that happened on the field. A Major League Baseball employee reportedly hacked into those teams’ Facebook pages and posted funny and obscene messages, ranging from an announcement of a star player’s sex change to a dig at President Barack Obama.
Success on the field translates into success in terms of adding Facebook likes for Major League Baseball teams, according to a new analysis from digital agency iStrategyLabs comparing likes at the All-Star Break of the 2011 and 2012 seasons.