Facebook introduced App Links, an open, cross-platform solution for application-to-app linking, at its F8 global developer conference in San Francisco April 30, and the social network announced in a developer blog post Tuesday that more than 1 billion unique App Links have been enabled by mobile developers, adding that App Links can now be used in mobile app ads through Preferred Marketing Developers.
The Facebook Data Science Team turned its attention to check-ins at 2014 FIFA World Cup Brazil, studying how many users of the social network checked in at the various World Cup cities in Brazil between June 2 and 16, where they came from, and who they are.
Is the world’s largest social network dipping its toes into sociology? VentureBeat reported that Facebook will host an academics-only conference on the topic at its headquarters in Menlo Park, Calif., in August, just prior to the American Sociological Association 2014 Annual Meeting in San Francisco Aug. 16 through 19.
Facebook urged the Ninth U.S. Circuit Court of Appeals in San Francisco to uphold the $20 million settlement of a class-action lawsuit over the use of users’ images in sponsored stories, Mediapost reported, citing a filing with the court last Friday.
Facebook described its efforts to help improve the San Francisco Bay area and Silicon Valley in response to a question at its annual meeting at the Sofitel San Francisco Bay in Redwood City, Calif.
Facebook has launched several initiatives aimed at boosting media companies’ presence on the social network thus far in 2014 — Public Content Solutions, aimed at providing its partners with dedicated technical and business resources to build out media solutions on Facebook and Instagram; FB Newswire, a project with social content discovery outfit Storyful to aggregate publicly shared content on Facebook, by media organizations and individual users, to aid journalists in their reporting; and the four new media-centric application-programming interfaces it announced at its F8 global developer conference in San Francisco last month — but the media industry took a shot across the bow in the form of a long rant posted on the social network by Director of Product Management for Ads and Pages Mike Hudack.
Two weeks ago, Facebook announced App Links, a proposed standard for routing traffic between mobile applications. If the app developer community adopts the App Links standard, there will finally be a cross-platform standard for linking between apps. It will also help drive significant new revenue for Facebook’s ad products.
When Facebook announced its FbStart program to provide developers of mobile applications with up to $30,000 worth of free tools and services at its F8 global developer conference in San Francisco last month, registration was immediately opened to F8 attendees. The social network announced Wednesday that registration is now open to all developers with apps that have been live at least 30 days.