San Francisco

Mediabistro Course

Marketing with Facebook Insights

Marketing with Facebook InsightsStarting October 2, learn how to use Facebook's analytics tool to track and optimize your marketing efforts! Taught by the group marketing manager of social media at Microsoft/BingAds, Geoffrey Colon will show you how insights works, how to measure key performance indicators, and make your data actionable. Register now!

Neighbors Unhappy with Ongoing Construction on S.F. Home of Mark Zuckerberg, Priscilla Chan

NoParking304

Residents of the Dolores Heights neighborhood in San Francisco may not be lining up to send friend requests to Facebook co-founder and CEO Mark Zuckerberg, as the San Francisco Chronicle reported that construction on a 1920s-era home owned by Zuckerberg and his wife, Priscilla Chan, has been impacting their quality of life for 17 months and counting.

Read more

Little Resolved in Facebook Meeting with LGBT Activists Over Real-Name Policy

AngryDragQueen304

Facebook did not budge on its real-name policy in a meeting Wednesday at its headquarters in Menlo Park, Calif., with activists representing the LGBT (lesbian, gay, bisexual and transgender) community and drag queens, with the only concession being a promise to reinstate deleted profiles for two weeks, which did little to quell anger toward the social network.

Read more

Analytics Now Available for App Links

AppLinksLogo

Facebook announced a flurry of news related to its App Links open, cross-platform solution for application-to-app linking, which it initially debuted at its F8 global developer conference in San Francisco April 30: More than 3 billion unique App Links have been created; an App Links blog has been launched; analytics are now available; Windows Phone support was boosted; and support for the referer_app_link was added for Android.

Read more

Facebook App Links: 1B Created Thus Far, Now Available For Mobile App Ads

AppLinks1B304

Facebook introduced App Links, an open, cross-platform solution for application-to-app linking, at its F8 global developer conference in San Francisco April 30, and the social network announced in a developer blog post Tuesday that more than 1 billion unique App Links have been enabled by mobile developers, adding that App Links can now be used in mobile app ads through Preferred Marketing Developers.

Read more