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VIDEOS: Facebook Recaps 2013 Game Developers Conference

Justin Lafferty — Mon, 29 Apr 2013 17:32:22 +0000

Last month, Facebook announced some major milestones for games and laid out plans for the future for roughly 300 people at the Game Developers Conference in San Francisco. For those who missed out, Facebook recently released some videos recapping the panels from the conference.

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AllFacebook Marketing Conference: Register Before Midnight And Save!

Mediabistro Events — Thu, 11 Apr 2013 12:15:53 +0000

There’s no better way to learn the tricks of the social media trade than from experts who know the secrets to audience engagement and monetization. Join AllFacebook Marketing Conference, June 5 in San Francisco, and develop skills to leverage your fan base and boost revenue. Leading professionals from Jack Daniel’s, LA Opera, Toyota, and more will speak at the event.

Prices increase at midnight tonight, so register now and save.

Featured sessions include:

Mobile, Social, and Local: Where Search, Influence, and Opportunity Meet: Is your business up to speed with its mobile presence? Smartphones and tablets are often the first point of search and contact between consumers and today’s business. Professionals from Spruce Media, Work4Labs, Sparker Strategy, Ampush, and Moontoast will explore how search is huge part of location-based marketing and how reviews are boosting search-engine optimization and search results.
Managing Facebook Burnout: A recent Facebook study found that users regularly burn out on the social network and take “Facebook vacations,” the opposite of what a company wants to hear. In this panel, we’ll discuss ways to leverage Facebook with real-world and social interactions, incentivize users that already like your page, and balance audience engagement with appropriate message pacing.

View the full program here.

Early bird prices end at midnight tonight (April 11), so register now!

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CASE STUDY: Using Facebook To Connect Babysitters With Families

Justin Lafferty — Fri, 29 Mar 2013 18:04:17 +0000

An enterprising mom in California had an idea for an application that would be similar to OpenTable or Yelp, but for babysitters. Using Facebook’s platform as a vehicle, Lynn Perkins started UrbanSitter about a year-and-a-half ago. So far, there are 15,000 babysitters in the program and 50,000 families — a number that grows as the platform rolls out to more cities. The app and website allow families (largely in areas such as San Francisco, New York, and Boston), to find college-aged babysitters, and to see who their Facebook friends have hired to take care of their kids.

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Facebook Explains Local Currency For Games

Justin Lafferty — Wed, 27 Mar 2013 14:56:09 +0000

Now that Facebook Credits have been nixed as the official currency of Facebook games, the company took some time Tuesday during the Game Developers Conference in San Francisco to explain how the new system of local currency makes in-game purchases easier for all parties. Now, game developers have full control over what they charge users in different countries, and users can see rounded price points instead of always-changing conversions.

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Facebook’s Strategy: Growth In Desktop, Core, Mid-Core Games

Justin Lafferty — Tue, 26 Mar 2013 14:30:26 +0000

Facebook has a sizable share of the games market, but it wants more. Most of the people who pay for games on Facebook are casual gamers, with titles such as King.com’s Candy Crush Saga at the forefront. But as Sean Ryan (pictured), Facebook’s director of games partnerships, discussed at the Game Developers Conference Tuesday in San Francisco, the company wants to become a bigger player in the games market through more action and console-like games.

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Facebook Adds Weather Info To Event Pages, Locations

Justin Lafferty — Thu, 21 Mar 2013 15:58:34 +0000

Invited to a friend’s picnic or barbeque on Facebook, but unsure if you should bring a coat or just arrive in a T-shirt? Facebook wants to help. The company announced that it will start adding weather information to event pages and locations, showing a general forecast and an estimate of high and low temperatures.

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Facebook Games Team Releases Schedule For Game Developers Conference 2013

David Cohen — Wed, 20 Mar 2013 11:31:43 +0000

Facebook Director of Games Partnerships Sean Ryan provided details on the Facebook Games team’s schedule at Game Developers Conference 2013 at the Moscone Center in San Francisco March 26 in a post on the social network’s developer blog.

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INFOGRAPHIC: Top Valentine’s Day Trends On Facebook

Justin Lafferty — Thu, 14 Feb 2013 15:02:20 +0000

People on Facebook love to post about Valentine’s Day — whether it’s talking about how amazing their significant other is, or lamenting the commercialization of Feb. 14. Facebook released an infographic Thursday through Facebook Stories, showing how people are engaging with the holiday on the social network.

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Webtrends Deepens Facebook Marketing Offerings

Justin Lafferty — Tue, 29 Jan 2013 13:22:52 +0000

Webtrends, a digital marketing firm, has been stepping up its Facebook services over the past couple of years, and the results have been evident. In the past year, Webtrends has seen 153 percent growth in usage of its Facebook analytics. The product Webtrends formally announced Tuesday at its Engage conference in San Francisco — Webtrends Streams — helps marketers see customer behavior as it happens.

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What Makes A Story Successful On Facebook?

Justin Lafferty — Tue, 27 Nov 2012 15:47:13 +0000

National Public Radio has been wondering: What makes a story tick on Facebook? The company examined its geotargeted stories throughout July, August, and September, and found that nine types of stories in particular tended to do rather well on Facebook: place explainers, crowd pleasures, curiosity stimulators, news explainers, major breaking news, feel-good smilers, topical buzzers, provocative controversies, and awe-inspiring visuals.

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Inside Network Job Board, SmartRecruiters To Host Happy Hour In San Francisco Nov. 1

David Cohen — Mon, 22 Oct 2012 13:40:01 +0000

The Inside Network Job Board and SmartRecruiters are hosting a happy hour Thursday, Nov. 1, at the latter’s San Francisco headquarters at 56 Tehama St., from 6 p.m. to 8 p.m. PT.

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Facebook Debuts Video From San Francisco Pride 2012 Parade For National Coming Out Day

Jennifer Moire — Thu, 11 Oct 2012 10:55:32 +0000

Facebook did not hide its support of the gay community ahead of National Coming Out Day Thursday, posting a recap video from the San Francisco Pride 2012 Parade on the Facebook Diversity page Wednesday night.

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Mark Zuckerberg Discusses Mobile, IPO, Search, And Facebook’s Future

Justin Lafferty — Tue, 11 Sep 2012 19:33:15 +0000

Facebook is the world’s most social platform, but the man who started it all hasn’t spoken much recently. At TechCrunch’s Disrupt SF event in San Francisco Tuesday, Facebook CEO and Co-Founder Mark Zuckerberg — dressed in a grey shirt, jeans, and tennis shoes — kept a happy tone as he discussed his company’s focus on mobile, the brain drain, its initial public offering, search, and his vision for the future. This was Zuckerberg’s first public address since Facebook’s IPO in May.

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Coworkers Develop Winning Facebook Game App At Photo Hack Day 3

Justin Lafferty — Fri, 20 Jul 2012 16:06:27 +0000

At the fiercely competitive Photo Hack Day 3 in San Francisco (a Facebook-sponsored event), a trio of coworkers may have developed the next big mobile game in one weekend.

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AllFacebook Marketing Conference In San Francisco Kicks Off Day Two

Justin Lafferty — Fri, 29 Jun 2012 11:52:15 +0000

We’re through one day of the AllFacebook Marketing Conference in San Francisco and gearing up for day two. Thursday held some amazing presentations, helping users of all walks of life with their Facebook marketing plans. Keep checking AllFacebook and Twitter (@JLaffertyAF and @AllFacebook) for updates.

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