Where should Facebook page administrators who had been relying on application provider Wildfire Interactive turn, now that Google announced that it will no longer add new features or sign up new customers for Wildfire?
In mid-March, Facebook confirmed that it was developing a single interface to allow large advertisers, enterprises, and agencies to manage multiple campaigns and pages, Business Manager. The social network announced Monday in a post on its Facebook for Business page that it was expanding the availability of Business Manager, adding that it is currently available to a “limited number” of advertisers in the U.S., and that it will roll out internationally “within a few weeks.”
Facebook is preparing a new product that will give enterprises and agencies a single interface to manage multiple ad campaigns and pages, the social network confirmed to TechCrunch, saying that Business Manager is in what it is calling “focus release” with a select group of clients, and adjustments will be made before it is rolled out globally. A release date was not specified.
The latest entry into the field of enterprise resource planning platforms for Facebook and other social networks comes from Manalto, which announced its new cloud-based social media ERP system Thursday.
EasyCovers24, a tool that allows Facebook page administrators to easily manage the cover images on their pages, recently overhauled its pricing structure and added the ability for page admins to schedule posts along with their cover image changes.
Facebook application developer SocialAppsHQ launched a white-label version of its platform, which allows agencies and other clients to create their own versions of its apps and resell them to their clients.