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Mediabistro Course

Marketing with Facebook Insights

Marketing with Facebook InsightsStarting October 2, learn how to use Facebook's analytics tool to track and optimize your marketing efforts! Taught by the group marketing manager of social media at Microsoft/BingAds, Geoffrey Colon will show you how insights works, how to measure key performance indicators, and make your data actionable. Register now!

Hootsuite Share Extension for iOS 8 Allows Third-Party Apps to Share to Facebook

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Apple is set to release its new mobile operating system, iOS 8, Wednesday, and Facebook Preferred Marketing Developer and social media relationship platform Hootsuite is already on board with the new share extensions feature of iOS 8 — which allows third-party applications to provide their services via the share button in iOS apps such as Safari and Photos — with its announcement of the Hootsuite Share Extension.

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Facebook Begins Rollout Of Business Manager

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In mid-March, Facebook confirmed that it was developing a single interface to allow large advertisers, enterprises, and agencies to manage multiple campaigns and pages, Business Manager. The social network announced Monday in a post on its Facebook for Business page that it was expanding the availability of Business Manager, adding that it is currently available to a “limited number” of advertisers in the U.S., and that it will roll out internationally “within a few weeks.”

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Business Manager: Facebook Prepping New Single Interface For Brands, Agencies

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Facebook is preparing a new product that will give enterprises and agencies a single interface to manage multiple ad campaigns and pages, the social network confirmed to TechCrunch, saying that Business Manager is in what it is calling “focus release” with a select group of clients, and adjustments will be made before it is rolled out globally. A release date was not specified.

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