In-application mobile ad inventory exchange MoPub can now offer access to advertising-automation software from social marketing platform Nanigans, a Facebook Strategic Preferred Marketing Developer, following the announcement Tuesday of a partnership between the two companies.
Facebook-owned cloud application platform Parse released ParseUI for iOS, a collection of user-interface components designed to be compatible with the new screen resolutions that were recently added to iOS.
Facebook announced the release of version 2.2 of its Graph API and updated software-development kits for iOS and Android to support the updated application-programming interface, also revealing that its ads API now supports versioning.
Facebook is now fully integrated with the Cocos2d-x game engine from Chukong Technologies, the social network and the mobile entertainment developer announced in a post on the Facebook developer blog.
Analytics platform App Annie announced that its Advertising Analytics offering is now integrated with Facebook, allowing users to track their advertising data from the social network alongside their applications’ download and revenue metrics.
Facebook took a step forward in its efforts to ease the process for developers seeking to integrate their applications with the social network, announcing the rollout “over the next few weeks” of a new app registration flow.
Facebook announced a flurry of news related to its App Links open, cross-platform solution for application-to-app linking, which it initially debuted at its F8 global developer conference in San Francisco April 30: More than 3 billion unique App Links have been created; an App Links blog has been launched; analytics are now available; Windows Phone support was boosted; and support for the referer_app_link was added for Android.