“We’re trying to instill in kids a lifelong love of travel. We want to help them become global citizens.” This was how Co-Founder and Co-CEO Amy Norman described the thinking behind startup media company Little Passports, which has tripled its customer base over the past six months with the help of advertising on Facebook.
In our own version of A Look Back on Facebook, we had the opportunity to sit down with Franco Puetz around this time last year. He shared his take on social strategy and how he handles his campaigns. Let’s look at how his predictions did, and how strategies have evolved.
On the same day that Facebook released Paper, its new iPhone application, New York-based startup FiftyThree posted a statement on its website urging Facebook to change the app’s name, since it launched its own, well-established Paper app in March 2012.
Facebook Co-Founder and CEO Mark Zuckerberg cited Graph Search and trending topics in response to a question during the company’s fourth-quarter earnings call about his thoughts on real-time information and news as it relates to public content.
Facebook is already experiencing some erosion in usage, but will the social network see 80 percent of its user base disappear between 2015 and 2017? Possibly, according to a new study by researchers from Princeton University, which compared the life cycles of ideas with the life cycles of diseases.
Facebook took the opportunity presented by the North American International Auto Show in Detroit this week to present the results of a study by comScore, which found that the social network is an effective vehicle for automakers.