What is the relationship between conversions and clicks? Atlas Insights head James Dailey took his shot at answering the question in a blog post, reminding brands that the purchase is the end goal, not the click.
The update to Facebook’s search functionality announced last week, which will allow users to search posts that have been shared with them, claimed a victim in Bing, the search engine from Microsoft, as the social network confirmed that it will no longer include results from Bing in its search results.
Facebook co-founder and CEO Mark Zuckerberg held his second public question-and-answer session Thursday at the company’s headquarters in Menlo Park, Calif., and topics that came up included whether or not Facebook will add a dislike button; the social network’s role in discussions about issues such as the deaths of Michael Brown in Ferguson, Mo., and Eric Garner in Staten Island, N.Y.; whether Graph Search will launch in other languages; and the controversial News Feed study by social scientists from Facebook, Cornell University and the University of California-San Francisco.
Digital-video-recorder and TV-search company SnapStream, which brings “DVR on steroids” functionality to PCs and Macs, introduced several social features, including a way for its users to upload screenshots and video clips from television shows directly to Facebook.
Instagram released two new features for its iOS and Android applications: Users can now edit their captions, and a people tab was added to the Facebook-owned photo- and video-sharing network’s search menu.