For brands on Facebook, paid media not only increases the reach of News Feed posts, but it also bumps up organic and viral impressions by up to 200 percent, according to a study of more than 2,000 News Feed posts in the first and second quarters, which generated more than 2 billion impressions, by social rich-media platform ShopIgniter.
Search Engine Optimization
Everybody markets their businesses through various mediums and, after careful research, in order to reach their goals. Marketers start with Web optimization, Google ads (pay-per-click), sponsor ads, Facebook ads, etc., depending on their needs and budgets. But how effective is advertising through Facebook?
It’s been a rough week thus far for Facebook Co-Founder and CEO Mark Zuckerberg, as Portfolio Chief Investment Officer Lee Munson called for new leadership at the social network, while posters depicting a beaten-up Zuckerberg started appearing around New York.
Last week, the owner of a social media consultancy contacted me via LinkedIn to ask for tips on “articulating her Facebook pitch” to prospective clients. She has many clients, she said, who aren’t convinced that they need to have a presence on what is still the most popular social network. This woman clearly knows her stuff, so her inquiry made me realize that even though Facebook has such a dominant presence, many businesses still do not see its full potential.
Facebook’s newest addition — graph search — can change the way brands not only market on the site, but find potential customers through the social network, provided they’re savvy enough. Graph search takes the recommendation power of Yelp and combines it with Facebook’s tremendous social graph to make it more important for businesses to cater to their Facebook fans and brick-and-mortar customers.
Consumers look for social signals created by their peers or opinions posted online for recommendations about brands, products and services, and the search engines are taking note.
Facebook’s printed rules specifically prohibit users from creating fake accounts, yet that’s exactly what some page administrators have resorted to in order to try to make their posts more visible in the news feed.
Many local businesses operate with low margins and need the most affordable marketing solutions. Facebook is a one-stop shop for much of this.
BrightEdge S3 uses Facebook’s open graph to help pages boost their visibility in search engine results.