It’s been a rough week thus far for Facebook Co-Founder and CEO Mark Zuckerberg, as Portfolio Chief Investment Officer Lee Munson called for new leadership at the social network, while posters depicting a beaten-up Zuckerberg started appearing around New York.
Search Engine Optimization
Last week, the owner of a social media consultancy contacted me via LinkedIn to ask for tips on “articulating her Facebook pitch” to prospective clients. She has many clients, she said, who aren’t convinced that they need to have a presence on what is still the most popular social network. This woman clearly knows her stuff, so her inquiry made me realize that even though Facebook has such a dominant presence, many businesses still do not see its full potential.
Facebook’s newest addition — graph search — can change the way brands not only market on the site, but find potential customers through the social network, provided they’re savvy enough. Graph search takes the recommendation power of Yelp and combines it with Facebook’s tremendous social graph to make it more important for businesses to cater to their Facebook fans and brick-and-mortar customers.
Consumers look for social signals created by their peers or opinions posted online for recommendations about brands, products and services, and the search engines are taking note.
Facebook’s printed rules specifically prohibit users from creating fake accounts, yet that’s exactly what some page administrators have resorted to in order to try to make their posts more visible in the news feed.
Many local businesses operate with low margins and need the most affordable marketing solutions. Facebook is a one-stop shop for much of this.
BrightEdge S3 uses Facebook’s open graph to help pages boost their visibility in search engine results.