Facebook delivers much higher conversion rates than Pinterest or Twitter in terms of social commerce sales, but the average order value is highest for Pinterest users, followed by those referred by Facebook and Twitter, according to a new report by customer experience engine Monetate.
Facebook’s favorite launching ground for new features, New Zealand, maintained its hold on that title with Thursday’s launch of the social network’s recently announced changes to its privacy controls in the Pacific island nation.
Billionaire Mark Cuban used his blog on The Huffington Post to clarify his thoughts on Facebook and his dissatisfaction with the social network’s page algorithm, saying that Facebook is behaving more like a search engine in trying to deliver content to its users’ news feeds based on relevancy and engagement.
If Facebook were to launch its own search engine right now, it would immediately attract nearly one-quarter of that sector and become the second-most-used search engine in every major market in the world except China, Japan, and Russia, where it would place third, according to a recent report by independent digital marketing agency Greenlight.
Whether or not Facebook is a long-term viable ad platform is one of the biggest questions Co-Founder and CEO Mark Zuckerberg has been trying to answer. Kenshoo Social has some good news for Zuck: Throughout the first half of 2012, marketers’ Facebook ad budgets have increased 36 percent.
In January, Google released its Search Plus Your World, which was built to customize results to social networks, as well as to highlight Google Plus. Fears swirled among competing social networks, Facebook among them, that the search-engine giant had aims of boosting its own social network while limiting traffic to others.
Facebook is winning the social media wars. But Google isn’t worried. According to Chief Executive Officer Larry Page, Google Plus has more than 100 million active users. Facebook, meanwhile, has more than 900 million active monthly users. Google Plus has a little more than 10 percent of Facebook’s reach, and its users spend a mere 3.3 minutes per month on the search engine giant’s social network, compared with the average Facebook user’s eight hours.
A team of two dozen engineers is reportedly working on improving Facebook’s search engine.
No, Facebook didn’t create a search product to compete with Google, but a group of engineers from Facebook, as well as Twitter and Myspace, collaborated on a tool that they are calling Don’t Be Evil.
Google took the latest shot in its battle with Facebook by adding results from its Google Plus social network and Picasa photo-sharing service to its search-engine results.