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Mediabistro Course

Applied Web Analytics

Applied Web Analytics Starting July 22, learn a deeper knowledge of traditional web analytics measurement for online marketing and advertising and other digital tools including media and mobile devices. You'll learn how to select key performance indicators to measure your website, set goals and produce results, integrate analytic efforts into your marketing strategy and more. Register now!

Four Reasons Why Google Doesn’t Care If Facebook Wins The Social Media Wars

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Facebook is winning the social media wars. But Google isn’t worried. According to Chief Executive Officer Larry Page, Google Plus has more than 100 million active users. Facebook, meanwhile, has more than 900 million active monthly users. Google Plus has a little more than 10 percent of Facebook’s reach, and its users spend a mere 3.3 minutes per month on the search engine giant’s social network, compared with the average Facebook user’s eight hours.

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