The average Facebook user has never heard of HydraBase, but the souped-up version of Apache HBase, an open-source distributed key value data store running on top of HDFS, was instrumental in the social network’s move in 2010 to revamp its messages inbox to include Facebook messages, SMS, chat, and email. Since then, the technology has been use to launch other features, as well.
Facebook organic reach, or the recent lack thereof, has been a hot-button issue among brands on the social network, so who better to address the issue than Brian Boland, vice president of ads product marketing and Atlas Solutions?
A Facebook Strategic Preferred Marketing Developer took a giant step forward in tying search-engine ads and targeted audiences on Facebook together, as Kenshoo announced the beta release of its Intent-Driven Audiences solution.
The new features Facebook rolled out in the newest version of its Messenger application for iOS earlier this week have now been added to its Android counterpart.
Is Facebook testing a Spanish-language version of Graph Search, which is currently available only in English?
Facebook released version 5.0 of its Messenger application for iOS with a focus on making it easier to access the app’s features, and the major additions were the ability to send videos and play them within Messenger, and instant sharing of photos.
As social media solidifies itself as a standard channel, marketers are increasingly expected to prove return on investment. For instance, whether the consumer purchase funnel for your product or service is linear or calls for a more complex conversion path, your chief financial officer is probably looking to you to show the impact your Facebook activity is having on sales.
Predictive media-optimization-technology provider Kenshoo, a Facebook Strategic Preferred Marketing Developer, examined key metrics and benchmarks for paid search and social advertising in the first quarter.
New Esquire Network series “Lucky Bastards” debuts at 10 p.m. Wednesday, but Facebook users didn’t have to wait to see the first episode of the new original series, as the network posted in in three segments on its Facebook page: here, here, and here.
Facebook appears to have redesigned the layout for searches for places in Graph Search, and the new look includes a “Text Me Directions” feature, where users can request that directions to places listed in Graph Search results be sent to their mobile phones via text message.