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Facebook Yanks Data From Yandex’s Mobile App, A Graph Search Competitor

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Thursday, Russian search engine Yandex released a mobile application, Wonder, that was something like Facebook’s graph search mixed with Siri. From an iPhone or iPod Touch, someone could ask Wonder, “What sushi restaurants do my friends like in San Francisco?” and it would come up with a list, based on their Facebook friends’ likes and check-ins. A few hours after the app went live, Facebook pulled its data from Wonder.

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Facebook’s Graph Search Will Both Challenge And Help Brands

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Facebook’s newest addition — graph search — can change the way brands not only market on the site, but find potential customers through the social network, provided they’re savvy enough. Graph search takes the recommendation power of Yelp and combines it with Facebook’s tremendous social graph to make it more important for businesses to cater to their Facebook fans and brick-and-mortar customers.

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