Facebook and paid search are often viewed as competitors for advertising, but a study commissioned by the social network and conducted by Kenshoo, a Strategic Preferred Marketing Developer, analyzed two weeks’ worth of adding Facebook ads to paid search campaigns by Experian, finding better performance and lower costs per acquisition.
Facebook released new versions of its flagship applications for iOS and Android Wednesday, with the iOS app adding some unannounced tweaks to its recently introduced opt-in Nearby Friends feature, while the major addition to the Android app was the ability for users to like posts, photos, and pages while they are offline.
Looking for an event to attend? Boulder, Colo.-based startup Eventblimp has more than 20 million of them aggregated in its hangar, from Facebook, Meetup, Eventbrite, Bandsintown, SeatGeek, and Eventful, accessible via the Web or its new iOS application.
The average Facebook user has never heard of HydraBase, but the souped-up version of Apache HBase, an open-source distributed key value data store running on top of HDFS, was instrumental in the social network’s move in 2010 to revamp its messages inbox to include Facebook messages, SMS, chat, and email. Since then, the technology has been use to launch other features, as well.
Facebook organic reach, or the recent lack thereof, has been a hot-button issue among brands on the social network, so who better to address the issue than Brian Boland, vice president of ads product marketing and Atlas Solutions?
A Facebook Strategic Preferred Marketing Developer took a giant step forward in tying search-engine ads and targeted audiences on Facebook together, as Kenshoo announced the beta release of its Intent-Driven Audiences solution.
The new features Facebook rolled out in the newest version of its Messenger application for iOS earlier this week have now been added to its Android counterpart.