After Ad Age broke the news last week that Facebook was revamping Atlas, formerly Atlas Solutions, the ad network Facebook acquired from Microsoft in February 2013, The Wall Street Journal uncovered more details Monday, speculating that an official announcement will come during Advertising Week 2014 in New York next week.
FacialNetwork CEO Kevin Alan Tussy said in a press release that shortly after his company released the second demonstration video for its NameTag facial-recognition search engine, he received a cease-and-desist letter from Facebook, which had already taken away FacialNetwork’s access to Facebook Login.
Facebook co-founder and CEO Mark Zuckerberg stressed advances in search during the company’s second-quarter earnings call last month, and the social network appears to be moving forward on that front, testing the ability by users of its mobile applications to search friends’ older posts by keyword, according to Bloomberg.
Andrew Bocking, who led the BlackBerry Messenger effort for BlackBerry before leaving that company in February, joined Facebook as product manager for its recently announced Internet.org application, Re/code reported.
A common perception of Facebook’s efforts on the search front is that they have stalled since its introduction of Graph Search at the beginning of last year, but this is not so, Co-Founder and CEO Mark Zuckerberg said Wednesday during the company’s second-quarter earnings call.
Better communication between applications will improve the mobile experience. In the past several months, Google, Apple and Facebook have announced deep-linking initiatives that vary based on company goals. In this article we’ll discuss the motivations behind them and a brief technical overview of each solution.
In the second quarter of 2014, Kenshoo, a Facebook Strategic Preferred Marketing Developer, found that social ad spend was up 51 percent compared with the year-earlier quarter and 21 percent versus the first quarter of 2014.
Facebook and paid search are often viewed as competitors for advertising, but a study commissioned by the social network and conducted by Kenshoo, a Strategic Preferred Marketing Developer, analyzed two weeks’ worth of adding Facebook ads to paid search campaigns by Experian, finding better performance and lower costs per acquisition.