The inevitable has drawn closer: Facebook-owned photo-sharing network Instagram confirmed that it will begin introducing advertising into its feed “in the next couple of months.”
Second-Quarter Earnings Call
Facebook Chief Operating Officer Sheryl Sandberg said during the social network’s second-quarter earnings call last week that revenue from mobile application install ads continued to grow, and Product Manager Deborah Liu elaborated on that in an interview with Fast Company.
Facebook Chief Operating Officer Sheryl Sandberg may have clammed up about video ads on the social network during the company’s second-quarter earnings call last week, but sources close to the situation are talking, specifically to Bloomberg, and the price tag on those video ads has reportedly risen to as much as $2.5 million per day.
Facebook may have reported 1.15 billion monthly active users in its second-quarter earnings report Wednesday, but as of Dec. 31, 2012, approximately 5 percent of those may have been duplicate accounts, while 1.3 percent may have been accounts that were improperly classified by users, and 0.9 percent may have been fake accounts, according to the Form 10-Q the company filed with the Securities and Exchange Commission Thursday.
Facebook Co-Founder and CEO Mark Zuckerberg discussed the challenges the social network has faced in hiring skilled engineers in response to a question during the company’s second-quarter earnings call Wednesday.
Facebook Chief Operating Officer Sheryl Sandberg would not divulge any information on the social media industry’s worst-kept secret — Facebook’s impending launch of video ads — during the company’s second-quarter earnings call Wednesday afternoon.
Connecting everyone, understanding the world, and helping to build the knowledge economy — new-age philosophy? No, just Facebook Co-Founder and CEO Mark Zuckerberg explaining his goals for the social network over the next five to 10 years during its second-quarter earnings call.
Facebook Co-Founder and CEO Mark Zuckerberg used part of his presentation during the company’s second-quarter earnings call to again reject the notion that the social network is losing popularity among teens.
Not surprisingly, Facebook’s second-quarter earnings call devoted a great deal of time to the social network’s advertising growth, with Chief Operating Officer Sheryl Sandberg devoting the majority of her remarks to the subject.