Second-Quarter Earnings Call

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4Q EARNINGS CALL: Facebook’s Mobile Ad Revenue Of $1.25B Accounts For 53% Of Total Revenue; Monthly Active Users Now Total 1.23B, 296M Mobile-Only

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If there were any doubts that Facebook is now a mobile company, the social network’s fourth-quarter earnings call Wednesday quashed them all, as mobile ad revenue during the period topped the $1 billion mark for the first time, at $1.25 billion — higher than the company’s total revenue in the fourth quarter of 2012 — and it also accounted for more than one-half of total revenue for the first time, at 53 percent.

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Facebook Has 1.15B Monthly Active Users, But How Many Are Invalid?

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Facebook may have reported 1.15 billion monthly active users in its second-quarter earnings report Wednesday, but as of Dec. 31, 2012, approximately 5 percent of those may have been duplicate accounts, while 1.3 percent may have been accounts that were improperly classified by users, and 0.9 percent may have been fake accounts, according to the Form 10-Q the company filed with the Securities and Exchange Commission Thursday.

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