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Can Your Facebook Likes Give Away Your Identity?

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Many Facebook users worry about their personal identities being compromised on the social network through unfortunate photos or tagged posts. But a University of Cambridge study shows that it’s possible to gain information such as political affiliation and ethnicity just from seeing Facebook users’ likes. Social security firm Secure.me also published a top 10 list of the Facebook applications that require this information when users connect to them.

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Which Candidate’s Facebook App Requests The Most Information?

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A while after President Barack Obama’s social media team announced its Facebook application, Republican challenger Mitt Romney came out with his own way of reaching out to those on the social network. But just like any other Facebook app, Romney’s and Obama’s open graph functions want your information. A study by Secure.me analyzed the Obama 2012 app and Romney’s Commit to Mitt app, finding out which side requests more Facebook data from its users.

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Secure.me’s App Advisor Grades The Safety Of Facebook Applications

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Not all Facebook applications are created equal. Secure.me, which is akin to virus protection for pages, recently launched the App Advisor — a report card for more than 500,000 apps on the Facebook platform. On Wednesday, the site will introduce a browser plugin that rates the trustworthiness of an app (or a site that integrates Facebook), based on what kind of personal data it requires.

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