Many times, when users are checking Facebook or surfing the Internet, they’ve also got a snack handy. But does Facebook make you more likely to be an unhealthy eater? A study that will appear in the June 2013 Journal of Consumer Research shows that while Facebook can boost self-esteem, it can also lower self-control at the same time, leading to dangerous behaviors such as binge eating.
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While we may seem happy on Facebook, liking pages on a daily basis and posting inspirational photos, does the social network really bring us joy? That’s what researchers from San Diego State University and the University of Georgia wanted to find out. They believe that Facebook might be making us feel better about ourselves.
Features such as Facebook timeline, which is rife with photos, have the potential to make people hyper-aware of their physical appearance.
Consumers are more likely to identify with brands’ ads when placed next to personal information on their Facebook pages, compared with on strangers’ pages, finds a new Journal of Consumer Research study. What’s more, the higher the Facebook user’s self-esteem, the more positive his or her attitudes are likely to be toward the brand (if, that is, the ad relates to the self).
You probably have at least one Facebook friend who is constantly posting pictures of themselves at bars and commenting on everybody’s wall and regularly updates their status with “smart” comments and checking in to every place they go and just seem irresistibly cool. Don’t be fooled by the glamorous Facebook life your friend is living. He or she probably has a self-esteem issue according to new research described by ShockMd.
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