Self-Esteem

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Study: Facebook Users Who Feel Good About Themselves Feel Good About Ads

Consumers are more likely to identify with brands’ ads when placed next to personal information on their Facebook pages, compared with on strangers’ pages, finds a new Journal of Consumer Research study. What’s more, the higher the Facebook user’s self-esteem, the more positive his or her attitudes are likely to be toward the brand (if, that is, the ad relates to the self).

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What Your "Cool" Facebook Friend Is Really Like

Low Self Esteem Icon

Low Self Esteem IconYou probably have at least one Facebook friend who is constantly posting pictures of themselves at bars and commenting on everybody’s wall and regularly updates their status with “smart” comments and checking in to every place they go and just seem irresistibly cool. Don’t be fooled by the glamorous Facebook life your friend is living. He or she probably has a self-esteem issue according to new research described by ShockMd.
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