Facebook Monday announced several updates to its page post link ads, including the ability for brands to customize images, the ability to create these units directly via the social network’s self-serve ad-creation tool, and the ability to choose between right-hand-side domain ads and unpublished page post link ads (dark posts) in the News Feed.
Self-Serve Ad Creation Tool
Facebook ads that appear in the sidebar can now feature customized headlines, much like similar ads that link to sites outside of the social network, as reported by sister blog Inside Facebook.
The holiday shopping season also marks the heaviest advertising, marketing, and promotional period of the calendar year, and Facebook is no exception, using the end of the year to push advertising on the social network.
Facebook continues to experiment with its self-serve ad-creation tool, with the latest test offering users a list of pages, applications, and other potential destinations for ads that they might be connected to.