From Facebook Like To Lifetime Customer: Effective Strategies To Gain, Track Conversions

Guest Writer — Mon, 10 Dec 2012 10:02:34 +0000

Many social media experts ponder how you can turn that simple click on the like button into an actual business relationship with potential customers. Some marketing gurus overestimate the like factor by assigning a dollar amount to each and every like a company gains. While it is beneficial to gain that first interest, how can a company or entrepreneur convert that interest into an actual sale? Furthermore, how can they turn that potential first sale into a relationship with a lifetime customer? By implementing effective strategies, you can create a funnel that increases your sales and adds value to your venture.

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Facebook Rolling Out Self-Service Conversion-Measurement Feature For Advertisers

David Cohen — Fri, 16 Nov 2012 12:11:42 +0000

Facebook is taking steps to provide more clarity to direct-response marketers on the effectiveness of their ad campaigns on the social network, announcing the extended beta test of a self-service conversion-measurement feature that it plans to roll out at the end of November.

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New Career Opportunities Daily: The best jobs in media.

Self-Service Conversion Measurement - AllFacebook

From Facebook Like To Lifetime Customer: Effective Strategies To Gain, Track Conversions

Facebook Rolling Out Self-Service Conversion-Measurement Feature For Advertisers