Facebook appears to have restored the ability for advertisers to target users aged 65 and over.
While the percentage of U.S. senior citizens (defined as those aged 65 and older) using Facebook and other social networks continues to increase, it still lags well behind the adoption rate of overall U.S. adults, according to the results of a new study from Pew Research Center.
Every time Facebook updates its privacy settings, more people get left behind. It’s bad enough for those of us who work with social media on a daily basis — for us, it’s more of a laziness issue than anything — but keeping up-to-date with privacy can be virtually impossible for users of the social network who don’t understand what they need to be aware of, and perhaps that’s why people are turning to technology for help. Browser add-ons and other privacy-checking tools are becoming an increasingly popular way of managing online privacy, and the best part? They’re simple enough for anyone to use.
Are Facebook users getting older on average? Very much so, according to a recent study from digital agency iStrategyLabs, which found that the number of teens (aged 13 through 17) was down 25.3 percent when compared with its 2011 report, while total users 55 and older were up 80.4 percent during the same time period.
Last April, Facebook joined an effort by law firm Fenwick & West and the Legal Aid Society of San Mateo County (Calif.) in which attorneys from the three entities donate their time to advise low-income seniors and disabled adults on how to qualify for affordable healthcare coverage via clinics established by the latter two.
After California passed a law banning employers from asking from social media passwords, one CEO fired back in a blog post, criticizing the state for restricting businesses from being able to fully use the resources available to them to make the best hires.
An engineer, two doctors, and a business owner, all now retired, are sitting around at a retirement home. Up shoots the topic of the Facebook initial public offering, and the crew chatterboxes on how to wrest shares at the initial price.
Senior citizens are the fastest growing Facebook demographic. Here’s how to appeal to them.
Classes on how to use Facebook are among the most popular at seniors centers, assisted living facilities and retirement homes across the U.S.
About one in five U.K. grandparents over the age of 70 are active on Facebook.