Facebook appears to have restored the ability for advertisers to target users aged 65 and over.
We know that seniors make up a sizable portion of Facebook’s membership. Even centenarians are active on the social network. Facebook Co-Founder and CEO Mark Zuckerberg and Chief Operating Officer Sheryl Sandberg took some time Monday to meet the oldest user on the site — 101-year-old Florence Detlor of Menlo Park, Calif.
Can you guess the fastest-growing demographic on Facebook? It’s not teenagers or college students, but their grandparents. According to the latest statistics from the Pew Internet & American Life Project, 53 percent of Americans 65 or older are online. Of that subset, 34 percent use social networking sites such as Facebook.
Facebook usage may help stave off memory loss among the elderly.