Companies that use Business Wire to release information to the media can now track how their content performed on Facebook and other social media platforms with the media-distribution company’s addition of Social Media Monitoring Reports from social analytics platform Nuvi.
Software is the new snake oil. At the click of a button, you have 1 million fans, incredible engagement, sales coming out of your ears, and your car parked for you. Only that last one is true, by the way. Just because there are more than 1 billion users on Facebook, doesn’t mean your Facebook page has Field of Dreams on all of them. So let’s look at the most common fibs things by tool providers in our space. Nod knowingly or comment below if you recognize them.
Facebook is getting lampooned all over the Web for its tumbling stock price. DCM Capital, which tracks social media sentiment, wanted to find out if there was any sort of link between the way people are dismissing Facebook on Twitter and the decline of the social network’s stock price. While there is a correlation, it’s a stretch to say that tweets drowned the stock.
Facebook tab developer SocialAppsHQ added social media monitoring to its offering with its launch of Monitoring, which, when added to its Social Planner post-scheduling feature and Social Ads pay-per-like service, form a complete social marketing platform.