Germany edged Argentina to win the soccer portion of 2014 FIFA World Cup Brazil, and according to social marketing and analytics platform Engagor, Kia Motors came from behind to edge Nike in the battle for brand mentions among World Cup sponsors.
Just do it? Nike has when it comes to mentions of 2014 FIFA World Cup Brazil sponsors on Facebook and Twitter since the start of the tournament June 12, according to data from social marketing and analytics platform Engagor.
Social marketing and analytics platform Engagor unveiled a redesign last week, offering its clients deeper insights and a streamlined user interface.
What happens to status updates before and after two Facebook users enter into relationships? The Facebook Data Science Team was on the case as part of its series on love and Facebook for Valentine’s Day week.
The latest solution to help brands monitor Facebook and other social activity comes from customer-intelligence-solutions provider Market Force Information: SocialForce, which helps brands monitor content across Facebook, Twitter, YouTube, Instagram, Tumblr, Google Plus, WordPress, Flickr, Wikipedia, blogs, message boards, and other social networks.
In the old days, viewers had to wait until Super Bowl Sunday to see Super Bowl ads, but that’s not the case anymore, as social media monitoring and competitive intelligence company Digimind Social has the skinny on which Super Bowl ad campaigns are already catching on.
With Super Bowl XLVIII set to conclude the 2013 National Football League season Sunday, the Facebook Data Science Team examined the emotional side of the sport, analyzing the sentiment of posts by fans before, during, and after games, and throughout the season, and highlighting the differences between wins and losses.
Cable network Bravo airs “social editions” of installments of its “Real Housewives” reality franchise, and the repeat episodes taps Facebook’s keyword insights application-programming interface, which the social network released in September, to determine what Facebook users watching the shows are talking about and incorporate that content into comments and tweets from the shows’ stars during the social episodes, Variety reported.
Facebook’s cost per click dropped 40 percent over the past 12 months, while the click-through rate for advertising on the social network soared by 275 percent, and return on investment was up 58 percent, according to a study of some 131 billion Facebook ad impressions, 400 million unique visitors, more than 1 billion posts, and 4.3 billion engagements over the past 12 months by Adobe.