Through Facebook’s social plugins, businesses are finding new and innovative ways to attract readers and customers. At the recent AllFacebook Marketing Conference in San Francisco, Jason Jedlinski, vice president of digital products and platforms at Tribune Broadcasting, and Jay Budzik, chief technology officer at Perfect Market, showed attendees how a Los Angeles TV station found viewers through creatively using Facebook’s data.
Facebook users most likely can’t go one day without seeing a someecard pop up in their News Feeds. People love them. Brands love them. They’re funny, snarky, honest — and ubiquitous throughout Facebook. Someecards Co-Founder and CEO Duncan Mitchell told AllFacebook that the site sees somewhere between 1.5 million and 2 million visits per month from the social network. But how did it all get started?
While the Facebook applications for iOS and Android are updated with regularity, BlackBerry doesn’t get the same love. The company announced Thursday that the Facebook and Twitter apps for the BlackBerry 10 phone were updated. Now the Facebook app has the technology to let you know if friends are nearby, as well as better photo and event features.
A few months ago, Facebook made it possible for users to pay to promote their own posts. The social network announced Thursday that now, users can do the same for their friends’ posts.
Facebook released an update to its Facebook for Android application Friday, with two features not yet seen on the native iOS app. On Android, Facebook is now allowing users to share links outside of their own timelines — a feature unique to Android devices. Facebook also added voice messaging, which previously was only on Messenger. Photos should load faster, as well.
Users asked for it, and Facebook has responded. The social network announced Thursday that the native applications for iOS and Android devices now include a share button. Both apps also got an upgrade Thursday, with emoticons coming to Apple and better photo tagging coming to Android.
Facebook users have been asking for a share button on its mobile applications. The social network responded, as reported by sister site Inside Facebook, by rolling out a way users can share content on their phones. This only appears on the mobile site right now, not the apps, but a Facebook spokesperson told AllFacebook that the share function will be added to its iOS and Android apps soon.
Brands put millions of dollars into spreading their messages over Facebook, but it turns out that it’s the users who are the most powerful marketing tools. Through Facebook’s open graph tools, brands are letting users share deals, post stories, and become beacons of information to build brand awareness and drive sales. Angela Bandlow, vice president of marketing for Extole, talked with AllFacebook about how users are becoming a more important part of the equation.
The viral hit video “The Man Without a Facebook” has been nominated for a Webby Award. This is the second Webby nomination we’ve encountered that involves something removed from Facebook, although admittedly the video is a satire about someone not using the social network at all.
Just under two percent of a page’s fans reshare posts, on average, according to statistics from EdgeRank Checker.