Brands on Facebook striving for engagement would be wise to heed the power of videos, as a recent study by Shareaholic found that post-click engagement with Facebook posts trailed far behind the results delivered by YouTube, and also lagged behind Google Plus, LinkedIn, and Twitter.
Facebook’s emphasis on becoming a mobile company is paying off in terms of referrals, as Shareaholic reported that referrals to its network of more than 200,000 sites from Facebook mobile skyrocketed 197 percent in January compared with last September.
Facebook saw its referral traffic to a group of more than 200,000 websites with over 250 million monthly unique visitors rise 48.85 during the fourth quarter of 2013 when compared with the third quarter, for an increase of 5.07 percentage reports, according to the latest figures from Shareaholic.
Facebook announced Wednesday that the redesigned like and share buttons it introduced last month are now available to all pages, and that page administrators can now adjust the width of embedded posts to anywhere from 330 pixels to 750 pixels.
Facebook’s redesigned like and share buttons helped contribute to a 47.44 percent rise in referrals driven by the social network to publishers in November, and Facebook saw its share of referrals skyrocket by 169.88 percent between November 2012 and October 2013, according to an analysis of more than 200,000 publishers reaching more than 250 million unique monthly visitors, by Shareaholic.
What helped to drive Facebook’s 58.8 percent year-over-year jump in referrals from the end of September 2012 through the same point of 2013? According to social share-button provider Shareaholic, during the same period, mobile referrals from the social network grew by a whopping 253 percent.
How do you market to pinners? To find out, we analyzed data on more than 10,000 associations between fans of Pinterest and other Facebook pages that they like.